Build a Brand that Speaks Volumes
Build Recognition, Trust, and Differentiation with Effective Branding
Transform your business with our expert branding services that can help you build a unique and authentic brand identity that resonates with your customers. By creating a consistent and memorable brand experience, we can help you establish trust, stand out from your competitors, and achieve long-term success.
Our Elite Experience Approach
In our Elite Experience approach begins with branding, which establishes a strong and differentiated brand identity that builds trust with your audience and adds value to your business. We work with you through a comprehensive branding process to develop a strategic plan based on your unique brand values to help you achieve your business goals.
Our Brand Identity Process
Every step of our branding process is carefully planned and executed with intention and is essential to the success of your project.
Let us guide you through our intentional branding process and help you create a brand identity representing your business.
Exploration CallÂ
Every step of our branding process is carefully planned and executed with intention, as each step is essential to the success of your project.
Let us guide you through our intentional branding process and help you create a brand identity representing your business.
Research
We will conduct research to understand your target audience, competitors, and market trends. This helps in creating a brand identity that stands out and resonates with your target audience.
Define Brand Strategy
Based on research insights, a brand strategy is developed that outlines the brand’s personality, values, messaging, and visual identity.
Brand Messaging
The messaging includes developing a brand voice, tagline, and brand promise. This helps in creating a consistent brand message across all touchpoints.
Visual Identity
The visual identity includes the development of the brand’s logo, color palette, typography, imagery, and other visual elements that align with the brand’s personality and messaging.
Brand Guidelines
Guidelines are developed to ensure the brand identity is consistently applied across all brand touchpoints.
Brand Launch
The final step is to launch the new brand identity, which includes updating all brand assets and communicating the new brand identity to stakeholders.
Brand Management
Once the brand identity is launched, ongoing management is required to ensure the brand identity stays consistent and relevant over time.
FROM CONCEPT TO EXECUTION
Our Elite Brand Identity Experience
Your Brand Identity Package can be fully customizable to ensure you have all the necessary collateral for effective marketing. Check out our recommended brand collateral and consider how it can help your business make a memorable impact.
Brand Identity Package | $1500+
Completion Timeline: 3-4 Weeks
We are committed to helping you develop a unique and compelling brand identity that effectively communicates your mission and values to your audience.
Our branding package includes deliverables to ensure that your brand identity effectively communicates your unique value proposition, resonates with your intended audience, and encourages deeper engagement with your business.
- Three Initial Logo Mockup Presentations
- Final Logo Design
- Color Palette
- Typography
- Imagery
- Brand Guidelines
- Business Card
- Letterhead and Envelopes
- Ideation – 3 days
- Draft – 5 – 10 days
- (2) Rounds of Approval – 2-3 days
- Edits – 3 days
- Final Draft (Delivery) – 3 days
We provide two rounds of revisions to tweak the logo design until it’s perfect. And if you need more changes after that, additional logo revisions are just $150 extra. That way, you won’t feel compromised on your vision â and neither will we! The logo and brand guidelines will look exactly how you want them during the design process.
Once the revisions are complete, we will deliver the final brand design assets. You’ll receive your official brand design package, which includes the logo, their alternative versions, any fonts used, and a complete color palette with HEX, CMYK, RGB codes, and a brand style guide. You’ll also get any additional brand collateral assets in your package.
Brand Collateral
Completion Timeline: Varies per design project
Brand collateral is a powerful tool that can elevate your business and help you stand out in a crowded market. With our brand collateral services, we can create additional items that complement your branding package, such as presentations, brochures, and social media graphics. These materials reinforce your brand identity and provide valuable touchpoints for your audience, creating a cohesive and memorable brand experience.
You can use these digital or printed materials to present information about your nonprofit’s mission, programs, or impact to your audience, such as a sales pitch or investor presentation.
These are printed materials that provide detailed information about a company, its products or services, and its history.
Custom-designed social media graphics can help you maintain a consistent brand identity across your social media profiles. This includes social media kits of highlight covers, cover banners, post, reels and stories.Â
You can use these single-page printed materials to promote an event, sale, or special offer to your audience.
You can use these vinyl signs for conventions booths or event displays.Â
You can use these large-format printed materials to promote your nonprofit’s mission, programs, and impact or to communicate a message to a large audience.
We will design Pinterest Mood Board with inspirational photos that will illustrate the feelings and emotions in alignment with your image vision. This way, you can start planning your personal branding photography session with your favorite brand photographer or us to ensure consistency throughout your marketing materials, websites, and social media profiles.
Have a Custom Brand Design Project?Â
While we specialize in consultant and nonprofit web design, our elite approach is adaptable to any industry. We ensure your website is tailored to your specific requirements and meets your business needs.
Client Success Stories
Our Brand Identity Services Unlock Your Brands Full Potential
I am so grateful that I was referred to Latifah for my logo design and personal branding! She took the time to understand what I wanted to accomplish and she delivered. Latifah's prompt and professional service was exactly what I needed to launch my business! I highly recommend Latifah for anyone needing assistance with their marketing, branding, and/or website!
Leah Davis
Financial Coach For Women Of Color
As someone who has worked with several marketing firms, I really appreciate having Latifah as someone I can go to for reliable marketing services.
I enlisted her services in creating a landing page and social media images to promote an up-coming event launch. Latifah went the extra mile making sure that I had my email campaigns set-up to support my launch and created great looking images which were easily editable for my chosen social media platforms.
Akeisha Johnson
Business Leadership Coach at An Inspired Story Coaching
I have collaborated with Latifah on several branding and digital marketing campaigns and she has been excellent!
She has a knack for listening to the client and coming up with graphic assets that evoke and immediate visceral response.
Petia Abdur-Razzaaq
Digital Marketing Stratgeist at The Stylista Group
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Frequently Asked Branding Project Questions
To provide clarity and transparency about our process and services, we want to address your potential frequently asked questions. We ensure that you have all the necessary information to make the best choice for your business and establish a brand identity that truly represents your values and resonates with your target audience.
What is the branding process like?
The branding process involves research, strategy development, design, and implementation.
How long does the branding process take?
The length of the branding process depends on the scope of the project and the complexity of the brand identity elements. A typical branding project can take three weeks five weeks
How do we select colors for your brand?
When choosing colors for your brand, we consider color psychology and researching the emotions different colors can evoke in people and how specific colors are commonly perceived.
What should I consider when planning a brand redesign?
When planning a brand redesign, it's important to consider the brand's current position and goals, the target audience, the competitive landscape, and the resources available for the redesign. You should also establish clear objectives and timelines for the redesign process.
How will I use my brand style guide?
You will use your brand style guide as a reference tool to ensure consistency in all your brand communications, including marketing materials, social media posts, website design, and product packaging. By following the guidelines set out in the style guide, you can maintain a cohesive brand image that resonates with your target audience and helps to build brand recognition and loyalty over time.
Let's discuss your brand vision and make it a reality
We eliminate the struggle of creating a brand identity that feels authentic to your brand. We work closely with you to uncover your unique story and values and translate them into a cohesive brand identity that aligns with what you stand for.