Category: Digital Marketing

3 Tips for Your Next Email Marketing Campaign

With the Average consumer sending and receiving 93 emails each day it is important that you have an effective email marketing campaign to garner a higher visibility. Though email marketing has many elements here are the top 3 that we feel are very important.

1. Recognizable Sender

With the numerous amount of junk mail and spam emails coming to someones inbox you need to make sure your recipients know the email is from you and/or your company.
You do this in the profile of your email marketing or when sending a campaign the best way to achieve this sending a email from your domain email address. example if you have a gmail for your business switch it to a more professional email right away.

2. Make email campaign engaging with photos

82% of people pay more attention to emails with pictures. Here you can showcase products, services, employees and customers and create and inside to your company. However don’t get carried away with images 3 or fewer is enough.

3. Make it Socially Optimized

You want your email campaign to have a wider reach so place social buttons so recipients can stay connected on all platforms. For example, when someone like your facebook page it shows in there feed to their network and exposes you to a new audience.
The social word of mouth? Once you applies these new steps please let us now how it has improved your email marketing.

Does you need email campaigns that are engaging and optimized for higher conversions? Complete our New Client Questionnaire so that we can understand your needs and provide the best fit solutions.

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5 Quick Strategies to Attract Your Dream Clients On Social Media

Social media is an effective way to introduce your brand to your ideal audience. But, the trick is to find the right ones who will engage and ultimate do business with you.

Do you know the phrase, “quality over quantity?” This especially applies to the clients/customers you want to draw in. While it seems like a dream to have a large roster of clients/customers at a time, a better goal would be to have the right ones. This does not mean that attracting lots of clients/customers isn’t the result you want eventually. It simply suggests that longevity is key. A client/customer that stays with you for a long time is a better option than one that will not.

Social media is the best networking tool that has been created to date. The number of platforms available to you can be intimidating. However, we provide an understanding of how businesses build a following that will help you gain clients on almost any given platform.

Here are a few tips to start with:

1. Build your brand, and stick with it.

Consistency really is key to social media. Branding isn’t just about aesthetics, although that is a large part of it. A brand’s story is what convinces a potential client/customer to invest in your services or products. If there’s a piece missing, they may stray away. Considering your brand to be a piece of a much bigger puzzle helps within creating what makes you stand out.

This can manifest in your mission statement or a core service you offer. When you showcase this on social media, clients/customers are more likely to take you seriously. Showing off what makes you valuable retains their attention and increase the opportunity of a conversion.

2. Think about different kinds of ads.

The major players with ads are Google and Facebook/Instagram. Each work differently, but both work in your favor. Google AdWords is the biggest platform for social media advertising. If you have an ad on a page that works well for your brand, more potential clients will click on it. This is where knowledge of SEO works in your favor. Having powerful keywords helps you stand out in the eyes of SERPs.

3. Read the room.

Consistently using the correct tone for your audience builds reliability. This also manifests in the form of understanding your Buyer/Customer Persona. Knowing how to speak to the people you’re selling to will make you more relatable and valuable to them. 

4. Consistently create exciting content.

It’s important to have killer services/products and a cohesive brand story. These will help draw potential clients/customers to you, but constantly creating content that is exciting and productive to them will make them stay. This also adds to the concept of making you a “reliable narrator.” Frequently providing content around your niche field solidified your place as a pro. People want to turn to experts for help, and you want to be an expert.

5. Understand the different platforms.

There are several different heavy hitters in the social media game. Twitter, Instagram, and Facebook come to mind immediately for most people. Learning how to navigate each effectively can be difficult for some. However, this again comes with a deeper understanding of your buyer/customer personas. Knowing where they’re likely to spend their time online helps you determine what platform will benefit you the most in the long run.

Using social media to your advantage is one of the best ways to get your dream clients. If you strategize effectively, they’ll come to you like moths to a light. What’s more is that they’ll be likely to stay, providing you with the longevity you desire. Set aside some time to study social media and build your dream clientele today!

Take This Quiz: Choosing The Right Social Media For Your Business to identify which social media channel you should use for your business.

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