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Step One

Project Prerequisites

 
Establishing a solid foundation is the cornerstone of an effective marketing campaign. Before diving into a marketing campaign, it’s essential to understand the full scope of a brand – no matter what stage of business the brand is in. Whether a brand is new or more established, defining and understanding a brand’s values and missions drives the strategic, effective campaigns.
 
Through analyzing and examining the core elements of a brand, like the mission, voice, current marketing collateral, and ideal clients, provides clear data, projects feasible goals, and illuminates the strategy to build trustworthy relationships with potential clients to generate sales and repeat clients. After gathering and analyzing the necessary data, we offer implementation projects, ranging from 3 to 12 months, to meet your needs and short term and long term goals.
 
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Brand Blueprint

Brand Audit & Blueprint

BRAND BLUEPRINT

Brand Blueprints serve newer brands to identify KPIs to create and sustain a profitable brand. Standing out from the competition and illuminating a business’ uniqueness ultimately captivates and engages the target audience, fosters brand loyalty, and permits a brand to demand premium prices, increasing profitability. Overall, the branding blueprint customizes a clear strategy to reach goals, design alluring content, identify strengths and areas of growth, and reduce marketplace expansion costs.

OUR COLLABORATIVE PROCESS

Our customized Branding Blueprint comprehensively analyzes a business’ position in the marketplace over the course of 4-6 weeks. Branding Blueprint Investment begins at $3500

PHASE ONE: RESEARCH

Competitor Analysis

Identify Marketing Trends

SWOT + PEST Analysis

Communication Audit

Determine your target audiences

Benefits delivered by brand

Identity Brand Personality

Define your Brand USP

Define Brand Architecture

PHASE TWO: STRATEGY

Establish Brand Positioning Strategy

Brand Positioning Statement

Articulate Brand Promise

Create a Brand Strapline

Develop a Brand Messaging Toolkit

Create a Strategic Marketing Plan (Internally & Externally) 

Define Brand Marketing Assets & Content Development

Website Planning & Recommendations

What's Next?

After completing the brand blueprint or brand audit, Elite Vivant designs a customized implementation project, backed by a full scope view of data and research, over the course of 3-12 months to reach targeted goals. After this process, a brand’s uniqueness, or “it factor,” drives the research backed strategy to deliver measurable results.

BRAND AUDIT

Brand Audits best serve existing brands; during a brand audit, we meticulously examine a brand’s marketing collateral, social media channels, customer engagement, and other relevant data to discover areas of strength and growth. Through this process, clients deepen their comprehension of their brand’s current position in the marketplace, obtain a customized brand blueprint strategy to expand their business, and save money on unnecessary trial and error marketing costs, empowering them with the ability to advance confidently toward their targeted goals.

OUR COLLABORATIVE PROCESS

Our customized Branding Audit comprehensively analyzes a business’ position in the marketplace over the course of 4 – 6 weeks. Branding Audit Investment begins at $4000

PHASE ONE: RESEARCH

Perform a SWOT analysis and discover the strengths and weaknesses of your business
Explore customer expectations and how they align with your product and/or services
Competitor Analysis
Website Audit
Brand Asset Review
Identify Marketing Trends
Communication Audit
Benefits delivered by brand
Identity Brand Personality
Review Brand Messaging
Define your Brand USP
Define Brand Architecture

PHASE TWO: STRATEGY

Establish Brand Positioning Strategy

Brand Positioning Statement

Articulate Brand Promise

Create a Brand Strapline

Develop a Brand Messaging Toolkit

Create a Strategic Marketing Plan (Internally & Externally) 

Define Brand Marketing Assets & Content Development

Website Planning & Recommendations

What's Next?

After completing the brand blueprint or brand audit, Elite Vivant designs a customized implementation project, backed by a full scope view of data and research, over the course of 3-12 months to reach targeted goals. After this process, a brand’s uniqueness, or “it factor,” drives the research backed strategy to deliver measurable results.

Frequently Asked Questions

Why do I need a full research or discovery phase before kick-starting a brand or rebrand?

It’s essential to understand your business, the values you would like to convey to clients, your history, as well as the market sector and ideal client to whom you are striving to sell your product or service.

What do I need to provide?

We need your input since it’s vital to the design process. We will discover your vision, your goals, and the messaging you want to convey to your clients. From there, we diligently work to provide you with a long lasting, effective product.

How long is the process from start to finish?

Typically projects last anywhere between one month and six months; each project’s timeline is largely determined by the size of the project.  At each project kick-off, we give our team clear project timelines and deadlines to adhere to and to provide transparency to you. This ensures that you have a clear understanding as to what work our team is completing and that there are clear milestones for each project.