FRACTIONAL CMO LEADERSHIP FOR ADVISORY & CONSULTING FIRMS
MARKETING LEADERSHIP THAT TURNS GROWTH DECISIONS INTO CLEAR DIRECTION.
Elite Vivant helps established advisory, consulting, and professional service firms determine where marketing can create the greatest business value, then leads the strategy, people, and execution around that direction.
A short conversation to determine whether Elite Vivant is the right fit for what you’re working through.
IN BUSINESS SINCE 2016 • LED BY A FRACTIONAL CMO & GROWTH STRATEGIST • STRATEGY + EXECUTION UNDER ONE DIRECTION
The Next Stage Of Growth
THE BUSINESS HAS EVOLVED. THE DECISIONS AROUND GROWTH HAVE TO EVOLVE WITH IT.
Your reputation is established. The business has momentum. And there may be several worthwhile opportunities in front of you, from increasing demand and strengthening market position to improving conversion, expanding visibility, introducing a new offer, or reaching a different segment of the market.
There isn’t always one obvious answer.
The decision is where to focus next.
Because choosing where to invest attention, resources, and budget becomes more important as the business grows.
OUR APPROACH
CONTEXT → PRIORITY → DIRECTION
Growth creates options. Making the right decision starts with understanding where the business is going, what the available evidence reveals, and what deserves attention now.
The approach brings business context, evidence, and marketing experience together before a direction is set.
CONTEXT
Understand what the decision needs to support. We consider the business objective, what has changed, and the larger picture surrounding the decision.
PRIORITY
Determine what deserves attention now. We weigh the opportunities in front of the business against what matters now and where resources can create meaningful value.
DIRECTION
Turn the priority into a path forward. Once the decision is clear, we establish the direction for strategy, resources, and execution.
The approach stays consistent. What each decision requires depends on the business.
How We Work Together
THREE WAYS TO BRING ELITE
VIVANT INTO WHAT COMES NEXT.
CLIENT ACQUISITION REVEAL
See what the data is telling you before deciding where to focus.
We examine visibility, authority, positioning, competitive signals, conversion, and the client journey to uncover opportunities and determine where attention may create greater value.
MARKETING ADVISORY
Bring the marketing question you need an expert perspective on.
In a live, one-on-one strategy session, we work through the decision together so you leave with greater clarity, priorities, and a path forward.
FRACTIONAL CMO PARTNERSHIP
Bring ongoing growth decisions under one accountable marketing leader.
Elite Vivant leads strategy and direction across the marketing function, aligning priorities, people, investment, and execution around the business objectives they need to support.
WHO THIS IS BUILT FOR
FOR ESTABLISHED FIRMS DECIDING WHAT
GROWTH NEEDS NEXT.
Elite Vivant works with advisory, consulting, and professional service firms that have already built expertise, reputation, and a viable business and are making decisions about where marketing can create greater value.
You may be at this stage if:
• Your business is established, and you're deciding where to focus marketing attention next.
• Your reputation is strong, but you want marketing to contribute more intentionally to business growth.
• There are several worthwhile directions you could pursue, and the priority isn't immediately clear.
• The business has evolved, but your positioning, visibility, website, customer journey, or marketing strategy may still reflect an earlier stage.
• Marketing is already happening, but you need stronger direction around what deserves attention and investment.
• You have people executing parts of the work, but need leadership connecting their priorities to the larger business objective.
THIS MAY NOT BE THE RIGHT FIT IF:
• You're still validating your core business model or offer.
• You're primarily looking for isolated execution or a one-time creative deliverable.
• You already know exactly what you want executed and aren't looking for strategic perspective around the decision.
• You're not currently in a position to act on the direction established.
THE DECISIONS BEHIND THE WORK
THE QUESTION WASN'T WHETHER TO REDESIGN THE WEBSITE. IT WAS WHAT THE REDESIGN OWED THE BUSINESS.
Five years after launching the original website, the need for an update was clear. But updating the design wasn’t the real decision.
The business had evolved. Search behavior had changed. AI was reshaping how prospective clients discovered and evaluated expertise.
The question became what the website needed to do for the business now that it hadn’t been built to do five years earlier.
THE IMPACT
WHEN STRATEGIC DIRECTION CREATES
BUSINESS MOVEMENT
The work looks different depending on the business. The measure is whether marketing is moving what matters. Here's what that looked like for one client.
Client Results
Atlas Park Consulting
Situation
Cameo Roberson is a Fractional COO serving financial advisors and wealth management firms, a trust-driven industry where credibility shapes first impressions.
Leadership
Elite Vivant provides ongoing Fractional CMO leadership, setting marketing priorities and connecting positioning, visibility, client acquisition, and execution to the firm's larger growth objectives.
Outcome
273% increase in three months
10.8K → 40.3K
GOOGLE SEARCH IMPRESSIONS
+35%
INCREASE IN ORGANIC CLICKS
Source: Google Search Console. Latest three months compared with the previous three months.
“Elite Vivant developed the strategy, website experience, and digital foundation that positioned Atlas Park Consulting as a trusted operations partner within the financial advisory space.”
Cameo Roberson, Founder of Atlas Park Consulting
WHO LEADS THIS
Latifah Abdur
Her role is to understand what the business is working toward, examine the evidence available, and determine where marketing attention and investment can create meaningful value.
Rather than arriving with a predetermined solution, Latifah sets the direction based on what the business actually needs. When execution is required, she leads alongside specialists and existing client resources so strategy, people, and priorities remain connected.
We start with the data because guessing is expensive.
QUESTIONS WE HEAR FROM GROWING FIRMS
YOU MAY ALREADY BE ASKING SOME OF THESE.
Growth decisions rarely arrive as a neat marketing brief. They often start with a question about what to prioritize, what needs to change, or whether the business needs a different level of marketing support.
We have room to grow. Where should we focus our marketing next?
There isn't one answer that applies to every firm. The right priority depends on what the business is trying to accomplish, what is already working, and what the available evidence reveals. Elite Vivant considers business context alongside client acquisition, visibility, positioning, conversion, the customer journey, and other relevant signals before recommending where marketing attention and investment belong.
Our marketing is working, but we know it could be doing more. How do we know what to change?
You don't necessarily start by changing anything. The first question is whether the opportunity is greater visibility, stronger positioning, better conversion, a different customer journey, more effective use of existing channels, or something else entirely. Elite Vivant helps leadership establish the priority before committing resources to the solution.
We've outgrown parts of our marketing. Do we need to redo everything?
Not necessarily. As a business evolves, certain parts of its marketing may need to catch up while others continue to serve it well. We look at what still supports where the business is going, what no longer does, and where change can create meaningful value.
We already have people handling marketing. What would a Fractional CMO change?
We know we want to grow, but we're not ready for a Fractional CMO. Where do we start?
You don't have to begin with an ongoing partnership. The Client Acquisition Reveal is designed for firms that want a clearer view of how clients are finding, evaluating, and choosing them. If you already have a specific marketing question to work through, a one-on-one Marketing Advisory session may be the better starting point.
What is the investment to work with Elite Vivant?
READY FOR WHAT COMES NEXT?
LET'S DECIDE WHERE MARKETING CAN CREATE THE MOST VALUE.
You don't need to have the answer before we talk. If you're weighing where to focus, what to change, or how marketing can better support where the business is going, start the conversation.