Brand Strategy & Fractional CMO
Your Work Doesn't Fit in One Box.
Your Brand Shouldn't Either.
One title has never been enough to describe what you do.
You lead, you consult, you speak, you advise and your brand needs to hold every version of that without contradiction.
At Elite Vivant we build the brand that reflects the full scope of your authority.
Trusted by Fractional Executives · Consulting Firm Owners · Coaches & Speakers · Bookkeeping Firm Owners
What Changes When Strategy Leads
Brand Positioning That Grows With Every Room You Are Walking Into.
Every room you walk into asks a question before you speak. Who are you, what do you do and why does it matter. Your brand answers that question before you open your mouth. At Elite Vivant we build the positioning, the brand presence and the systems that put your authority in front of the right people consistently and without you having to explain yourself every time.
How We Partner With You
The Work Starts With Strategy. The Partnership Grows With You.
The work at Elite Vivant is never about one deliverable. Not a logo. Not a website. Not a single campaign. It is about building the complete brand architecture that holds every role you carry, every platform you lead and every space you are growing into. The strategy defines the direction. The brand communicates the authority. The systems keep it working. All of it built together so nothing pulls against anything else.
Brand Strategy for Consultants and Executives Entering the Market With Intention.
For the professional building their brand for the first time or the executive stepping out of corporate into fractional leadership roles. Research, strategy and full execution across service clarity, positioning, messaging, brand identity, website and initial marketing infrastructure.
The Strategic Growth Path
For service businesses stepping into what they have earned. You have put in the work. The business is real and it is moving. Now the brand, website, marketing, and systems need to work as hard as you do and reflect exactly how far you have come and where you are headed.
Let's begin here.
Before strategy. Before execution. Before anything is built. One focused 90 minute working session with Latifah to look at your business clearly, identify exactly what is working, what needs attention, and what needs to happen next. You finish with a written 30 to 90 day plan, defined priorities, and a clear scope of work.
Have questions before you book? Reach out.
Client Results
Brands repositioned. Businesses launched with intention.
This is what the work produced.
Client Brand Journey
When Growth Demands Repositioning
Myles Ink began as administrative support and expanded into full-service bookkeeping. Growth created the need for clearer positioning and a stronger professional presence. Through the Strategic Growth Path, identity, messaging, website structure, and internal workflows were refined and aligned. The result is a brand that communicates value without over-explaining and attracts more qualified inquiries.
Working with Latifah as my Brand Strategist was a game-changer. From the start, she helped unblock me during a critical phase of building my new business — her expertise and strategic insight truly paved the way for clarity and momentum. I definitely recommend her to anyone launching or evolving their brand.
My clients told me they love the style of my new website and how easy it is to find what they are looking for. Based on the reports Latifah provided, my Black Friday and Cyber Monday sale had 682% growth compared to the previous year. I know Latifah has my back, tells me like it is, and provides real care toward me and my business.
Working with Latifah completely transformed my approach to branding, strategy, and launching my book. She guided me through building a clear strategy for my website, refining my messaging, and structuring my analytics. If you are looking for someone incredibly skilled and genuinely invested in your success — look no further.
Trusted by consultants, service businesses, and fractional leaders building at the next level.
Build a brand that moves with intention.
You're Serious About Your Business. So Are We.
I am Latifah Abdur. I have spent over a decade inside the growth decisions of service businesses.
As a brand strategist consultant I work alongside founders, fractional executives, and established business owners to build brands that grow with intention.
The launches, the pivots, the moments where something shifts and everything needs to catch up. I have seen the patterns. I know what works and what quietly holds a business back.
I built Elite Vivant around doing the work right or don’t do it at all.
Every engagement is grounded in research and clear data so the strategy we develop is built on what your business actually needs.
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Frequently Asked Questions About Brand Strategist Consulting
Elite Vivant is a brand strategy and growth firm for executives transitioning to fractional leadership, professionals who want to launch a new business, and business owners ready for what is next. Every stage has a different need. We build for all three.
The first step is a Brand Direction Call. It is complimentary and it is where we decide together if and how we work together.
How do I know if I need brand strategy or just a new website?
If your website looks dated, a redesign feels like the obvious fix. But a new website built on unclear positioning will have the same problem in a different design. Brand strategy comes first because it determines what the website needs to say, who it needs to speak to, and what it needs to make them do. At Elite Vivant every engagement starts with strategy before anything is designed or built.
What is the difference between a brand strategist and a branding agency?
A branding agency typically focuses on deliverables like logos, websites, and visual identity. A brand strategist focuses on the decisions that make those deliverables work, including positioning, messaging, audience clarity, and market fit. Elite Vivant combines both. Strategy leads the work and execution follows it so the brand that gets built is not just beautiful but built to grow the business.
What do I need to build a brand as a fractional executive?
A fractional executive needs three things to build a credible brand. Clear positioning that defines your expertise and who you serve. A professional website that reflects the level you operate at. And a visibility strategy that puts you in front of the right decision makers. Elite Vivant builds all three together so nothing is disconnected.
How do I brand a consulting or coaching business from scratch?
Branding a consulting or coaching business from scratch starts with positioning. Defining who you serve, what problem you solve, and why you are the right person to solve it. From there you build messaging, visual identity, and a website that makes your first impression match your expertise. Elite Vivant guides this entire process through the Strategic Launch Path so nothing is built out of order.
How do I rebrand my business when I have outgrown it?
Rebranding an established business starts with identifying the gap between where your brand is and where your business actually is. That means looking at your positioning, your messaging, your website, and how your marketing is working together. Elite Vivant's Strategic Growth Path is built specifically for business owners at this stage, strengthening what is working and rebuilding what is not.