Fractional CMO Leadership for Advisory, Consulting & Personal-Brand-Led Firms
Multiple revenue streams need one strategy, not each one working alone.
Elite Vivant, led by Latifah Abdur, becomes the one leader across every revenue stream you’ve built: consulting, speaking, courses, and content. We own the strategy, the KPIs, and the team executing it, so each stream finally grows to its full potential instead of competing for your attention. Built for advisory firms, consulting practices, and personal-brand-led businesses running more than one revenue stream under one name.
10+ Years Serving firms nationwide · A Leadership partner, not a vendor list
THE NEXT STAGE OF GROWTH
Growth stopped being simple the moment you added a second revenue stream.
Connecting every stream to one goal, owned by one accountable partner, is the next stage.
WHO THIS IS BUILT FOR
A SPECIFIC KIND OF FIRM IS READY FOR THE FRACTIONAL CMO PARTNERSHIP.
HERE'S HOW TO KNOW IF THAT'S YOURS.
Built for you if
• Your expertise commands premium rates, not hourly or day-rate pricing.
• Your revenue comes from more than one place: advisory, speaking, training, or digital products.
• You've built real trust with an audience, a referral base, or a client roster, and the capacity to serve more of them.
• You want one senior partner to lead your data, your tools, and your team, not another vendor to manage.
Not built for you if
• You're a solo practitioner with a single revenue stream and no plan to diversify.
• You're newer in business and still proving your offer.
• You want a task-taker to babysit an existing machine, not a strategist to lead it.
• You're not in a position to act on what the data shows soon.
Not there yet? Start with the Reveal for a clear read on your rankings and visibility, or book Advisory when you need a decision made now.
How We Work Together
Three ways in. You choose which one fits.
Fractional CMO Partnership
You work directly with Latifah Abdur: strategy down to the daily posts that go out, across content, funnels, paid media, email, and AI and search visibility, run as one unified workstream she owns personally. Engagement begins with a full-channel diagnostic, then runs as an ongoing retainer.
Client Acquisition Reveal
A live working session on your Google rankings, AI visibility score, competitor keyword gaps, and LinkedIn authority: five data sources, one clear picture. Leaves you with the moves that matter most, plus a scoped fix if you want it built. Independent of Partnership, not a required first step.
Marketing Advisory
the questions, we work through them together, and you leave with clear direction on what to do next. We only open a limited number of these sessions each month. Book one hour at a time, or grab a package to use whenever you need it.
VERIFIED CLIENT RESULTS
What does marketing leadership
actually produce?
One strategy connecting every revenue stream, then measurable movement in rankings, visibility, and client acquisition. Here's what that looked like for our clients.
Client Results
Atlas Park Consulting
Situation
Cameo Roberson is a Fractional COO serving financial advisors and wealth management firms, a trust-driven industry where credibility shapes first impressions.
Approach
Elite Vivant developed the strategy, website experience, and digital foundation behind Atlas Park Consulting, with continued support through an ongoing Fractional CMO partnership.
Outcome
#1
Business management consultant
3,600
Impressions, ranked keyword
12→10
Position, 3 months
“Elite Vivant developed the strategy, website experience, and digital foundation that positioned Atlas Park Consulting as a trusted operations partner within the financial advisory space.”
Cameo Roberson, Founder of Atlas Park Consulting
Client Results
Myles Ink
Situation
Myles Ink was an established bookkeeping practice with a brand and online presence that hadn't caught up to where the business was heading, expanding into advisory services alongside bookkeeping.
Approach
Elite Vivant led a full rebrand: a new brand photoshoot, refreshed blog content, an updated LinkedIn presence, Google Business Profile setup and optimization, and a custom review-generation tool. The relationship continues today under an active Fractional CMO partnership as the business repositions into advisory work.
Outcome
Over the tracked period, 428 people viewed the Business Profile and 71 searches surfaced it. Visibility right now comes primarily from people searching her name directly rather than bookkeeping or advisory search terms specifically, brand recognition ahead of category discoverability. As the Fractional CMO partnership continues and the advisory repositioning takes hold, category-level visibility is the next benchmark this engagement is built to move.
WHO LEADS THIS
Latifah Abdur
Founded Elite Vivant more than a decade ago and leads the strategy behind every Fractional CMO partnership. Works alongside a team of specialists in SEO, content, and execution, so each partnership is led by one accountable strategist, not carried by one person alone.
We start with the data because guessing is expensive, for you and for us. Once we know exactly where it points, we close the gaps and lead the strategy and execution. That’s honestly the part I love, because it’s the moment everything you’ve built stops running as separate pieces and finally moves like one thing. It’s a moment we both get to enjoy.
Questions Worth Asking Before You Commit
No questions left unanswered before you book.
Every engagement starts with your actual data, not assumptions, so you know exactly what you're deciding on before you commit to anything.
I just need a website. Is that something you do?
Not on its own. Branding, rebrands, and web design are built into the Fractional CMO Partnership, because a new site without the strategy behind it needs rebuilding again within a year. Every engagement starts with the Client Acquisition Reveal, so we know exactly how to position the site before it gets built.
Is this just another marketing agency?
A typical agency executes tasks and moves on. As your Fractional CMO, we take ownership of strategy, budget, and outcomes over time, with execution built into that partnership rather than sold as separate projects.
Do I have to start with the Client Acquisition Reveal?
Yes. Every engagement starts with a live look at your actual data, Google rankings, AI visibility, competitor gaps, so nothing downstream is built on guesswork.
What if I already have marketing running across a few different people?
That's exactly who this is built for. Marketing running independently across different people, with no one owner, is the actual trigger point, not a disqualifier.
What if we're not the right fit?
The Brand Direction Call exists specifically to confirm fit before move start the engagement. If it's not the right stage for your firm, we'll tell you directly.
What's the investment?
The Client Acquisition Reveal is a $1,500 investment. Everything after that, the Calibration and the Fractional CMO Partnership, is scoped to what your data actually shows, so we walk through that investment together once we know exactly what your business needs.