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HomeGrand Brand Renovations™April Ornelas- Myles Ink

April Ornelas- Myles Ink

Full Brand Journey: April Ornelas
Founder of Myles Ink | Bookkeeper for Service-Based Businesses
Livermore, CA – Serving Clients Nationwide

✨ When One Chapter Ends, Another Begins

In 2018, the company April Ornelas worked for suddenly shut down. With little warning and no backup plan, she found herself at a crossroads. But instead of seeing it as an ending, April chose to see it as an opening.
She leaned into the skills she had—resume writing, document creation, and virtual admin support—and decided to take a leap into entrepreneurship. That leap became the start of Myles Ink, a business built with intention, resilience, and heart.
“April didn’t start with a business plan—she started with purpose. And that was enough to begin.”

The First Launch
April partnered with Elite Vivant to bring her first version of Myles Ink to life. We worked together to design a brand that felt professional, approachable, and built for the services she was offering at the time.
During her initial launch, we created:

  • Custom Logo + Visual Identity
  • Website Design + Messaging
  • Instagram Setup
  • Launch Campaign for Social Media
  • Branded Canva Graphics

With this foundation, she stepped into entrepreneurship with confidence and a digital presence that gave her services real visibility.
But as her business grew—so did she.

 

The Evolution
Through continuous education, April discovered a deeper passion: bookkeeping. She realized how much she loved working with numbers, and more importantly, how fulfilling it felt to help small business owners bring clarity to their finances.
She began offering bookkeeping services quietly at first—but soon, it became clear this was more than a pivot. This was her true lane.
The problem? Her brand didn’t reflect it. Her messaging, visuals, and workflows were still built for who she used to be, not who she was now.

The Grand Brand Renovation™
April returned to Elite Vivant ready to fully align her brand with her new direction. Through our Grand Brand Renovation™, we started with a deep dive: a Brand Map audit and strategy session that helped clarify her evolved positioning, services, and client experience.
From there, we rebuilt Myles Ink from the inside out.

The renovation included:

  • Brand Map Audit & Strategy Development
  • Updated Website Copy + Service Messaging
  • Redesigned Website with SEO Structure
  • Personal Brand Photoshoot Direction
  • New Graphics + Canva Templates
  • Client Workflow Mapping
  • Email Marketing Platform Setup
  • Store for Branded Digital Spreadsheets for Sale
  • Blog Setup + Content Strategy
  • LinkedIn Profile Optimization

This wasn’t just a visual refresh—it was a strategic transformation. We helped April communicate her value as a professional bookkeeper while creating a brand presence that felt clear, calm, and trustworthy.

The Results
Today, April is running a streamlined bookkeeping business that reflects her expertise and supports her clients with clarity and care.
She’s also building thought leadership through her blog, growing her visibility on LinkedIn, and offering digital products that support DIY business owners until they’re ready to fully outsource.
“April’s brand now matches her growth—strong, strategic, and quietly powerful.”

✨ Your Brand Should Grow With You
If your business has evolved but your brand hasn’t caught up, you’re not alone. The Grand Brand Renovation™ is built for this exact season—when you’re no longer who you were, and it’s time for your brand to reflect who you’ve become.
👉 Explore the Grand Brand Renovation™
👉 All New Clients Start with a Brand Map (Audit + Strategy): Schedule a Brand Map Discovery Call

Date:
June 1, 2025
Category:
Grand Brand Renovations™
Tags:
BrandingWeb Design
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Elite Vivant crafts brand and strategy experiences that support visionary women in building elevated, aligned brands rooted in clarity and purpose. We help our clients create powerful brand foundations and client experiences so they can lead with confidence and transform the lives they are called to impact.

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