We don’t follow the old business-building playbook because it wasn’t made for women like us.
We don’t follow the old business-building playbook because it wasn’t made for women like us.
Always do more. Be everywhere. Burn out is normal. Rest means you’re lazy. She’s tired of being told success means sacrificing herself.
We offer a different kind of business brand-building experience.
Our Purpose
When Elite Vivant was founded in 2016, we were focused on delivering beautiful brands and strong strategy. And we did that.
But behind the scenes, we noticed the pressure our clients were carrying — feeling like they had to get everything right, grow fast, and look perfect while doing it.
And to be honest, we were feeling it too.
Over time, we grew into a different way of thinking and a different way of serving. We realized that real transformation happens when we support the woman first. Not just her business, but her pace, her peace, and her desire to build a life that feels like hers, not an imitation of someone else online.
That shift changed everything.
Today, our purpose is simple: to offer a brand-building experience that is clear, grounded, and sustainable. One that honors the person behind the vision and helps move her forward.
Because when a woman is supported, everything is possible.
We Lead with Strategy, Not Just Aesthetic
We don' jump straight into design, we begin with deep discovery through a Brand Map. Every brand we build is rooted in intentional strategy—aligned with your values, your voice, and the transformation you want your clients to experience.
We Make Branding Feel Like a Getaway, Not a Grind
Our signature Brandcation™ approach turns business growth into an immersive, guided experience. Clients don’t just get deliverables—they feel supported, seen, and energized as they build their brand in a way that honors their peace, purpose, and pace.
We Build Brands That Create Impact
We don’t chase trends or quick wins. We help visionary women build brands that are rooted in purpose and built to last—so they can lead with confidence, serve with integrity, and create a ripple effect that goes far beyond their bottom line.
Meet The Founder
Hi, I’m Latifah. I’m a Brand Strategist, creative entrepreneur, and the founder of Elite Vivant.
I bring nearly two decades of experience across branding, business, and creative direction—with a unique ability to turn a founder’s vision into something both powerful and peaceful. I’ve worked behind the scenes alongside some amazing women running of agencies, startups, and service-based businesses, and I know what it takes to create a brand that not only looks good but feels like home.
I lead with clarity, structure, and calm strategy. My role is not just to design a brand, but to guide the process with intention—making sure every decision is aligned with the bigger vision. My team brings their own brilliance, and I create the space for each of us to show up fully for the women we serve.
What qualifies me to lead this work is not just my experience, but the way I’ve chosen to live it. I’ve built my business while traveling the world, navigating growth with intention, and working with clients who are redefining what success means on their terms.
This isn’t about doing it all. It’s about doing it right—for the season you’re in, the business you want, and the life you’re designing.
While I’m the one you’ll speak with most, I’m supported by a small but mighty, intentional team of designers, developers, and creatives who help bring your brand to life with care.
From brand visuals to polished website builds, every part of your experience is backed by thoughtful collaboration.
How We Help
We Take the Time to See Your Vision and align it with Intentional Action.
Let’s cut through the noise, create real connection, and make it easier for you to serve with confidence.
Together, we’ll shape the moments that matter most—where your audience truly experiences your brand. These moments are called brand touchpoints. They include how your brand looks, how it sounds, how it shows up online, and how it makes people feel when they read an email, scroll through your website, or interact with your services.
Each piece has a purpose. And when they’re aligned, they create an experience that not only sets your brand apart—but makes it unforgettable.
A Calm, Guided Brand Journey
Our method blends thoughtful strategy, creative direction, and high-touch guidance to help you build a brand that’s rooted, refined, and ready to grow with you. Whether you’re just beginning or evolving your next chapter, we meet you where you are and move with clarity from there.
Brand Map Discovery Call
This is where we begin. A calm, no-pressure conversation to learn more about your brand, your goals, and what kind of support you’re seeking. It’s also a chance for you to ask questions and see if our approach feels aligned. We’ll share more about how we work and whether the Brand Map is the right next step for you.
We Start With Clarity → Brand Map
If it feels like a fit, we’ll invite you into our signature Brand Map experience—a 2-day guided process where we dive deep into your brand’s current state, uncover opportunities, and co-create a strategic roadmap for your next stage of growth. This is where clarity turns into direction.
We Build From Strategy → All Inclusive or Grand Brand Renovation
After your Brand Map is complete, we recommend the best path forward based on your goals, timeline, and business stage:
✨ The All-Inclusive Brand Experience
Perfect for new businesses or bold new beginnings. We build everything from the ground up—brand strategy, messaging, visuals, website, and more.
✨ The Grand Brand Renovation
Ideal for established brands ready for a transformation. We refine what already exists and elevate your brand into a new season of alignment and authority.
We Support Growth → Systems, visuals, marketing
Everything we do is designed to help you feel taken care of while building something meaningful—for your business and for yourself.
A conversation to explore if this is your next best step.
Client Experiences
The Impact of Working Together
Here’s what some of our clients shared after experiencing the clarity,
calm, and confidence that comes from building a brand that truly aligns.
Provides love and care toward me and my business needs.
Goes the distance for her clients to ensure their success.
Direct my marketing promotion efforts and focus my messaging.
Brand Journeys to Inspire Your Own
Sylmia Britt — We Thrive Above | Empowerment Architect
Founder Spotlight: Sylmia Britt, Founder of We Thrive Above
Sylmia Britt entered our Brand Voyage™ accelerator (formerly Brand Bootcamp) with a powerful mission—to help others unlock their confidence and thrive both personally and professionally. At the time, her brand operated under the name GBU Consultants, but it no longer reflected the depth of her vision or the direction she was growing in.
Over 10 weeks, we worked side by side to clarify every layer of her brand: identity, voice, positioning, and offer suite. Through strategy sessions and intentional reflection, her message became clear, her value tangible, and her confidence unmistakable.
After the accelerator, our partnership continued with a full rebrand—from GBU Consultants to We Thrive Above. We developed a cohesive brand identity rooted in empowerment and clarity, and designed a WordPress website that now welcomes aligned subscribers with ease and professionalism.
Today, Sylmia leads with certainty. Her brand reflects who she is, and more importantly, who she’s here to serve.
April Ornelas - Owner & Bookkeeper | Myles Ink
Founder Spotlight: April Ornelas, Owner & Bookkeeper at Myles Ink.
Alice Nova — Quantum Energy Designer, Intuitive Guide, and Creator of the Ki-CODE Design Method™
Founder Spotlight: Alice Nova, Quantum Energy Healer at KiCODE Design
We met Alice back in 2016, when our founder Latifah Abdur hosted a vision board party for women entrepreneurs. Years later, when Alice left her corporate marketing career to answer a deeper calling, she returned to us ready to bring her soul-led work to life through a brand that could hold the depth of her transformation and the transformation she unlocks in others.
Through the All-Inclusive Brand Experience, we helped her shape and launch KiCODE Design™, a multidimensional energy practice that guides others back to their truest selves. Together, we built her visual identity, website, graphics, and more to creating a brand experience as expansive as the work she does.
Lets Get Started With A Conversation
Book Your Brand Map Discovery Call
Schedule Your Call with Latifah
No pressure. 30 minute Brand Map Discovery Call
The goal of this call is to connect, understand the kind of business and life you’re building, and determine if the Brand Map Experience is the right next step to help you move forward with clarity, alignment, and a brand that reflects your next chapter while supporting the freedom, impact, and ease you’re ready to step into.
This call is ideal if you’re:
- Leaving corporate and ready to build a brand that reflects your purpose
- Running a business that’s grown beyond its current branding
- Seeking alignment, ease, and high-level strategy for your next chapter of growth