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Content Marketing for Your Sales Funnel

As you’re navigating the waters of sales funnels and pipelines, make sure you have all the materials you need to send to your leads. Each stage will require different content, and your approach to this content will help determine your conversion rates.

So, now you’ve got a fully functional sales funnel. Your ducks are in a row, so to speak! And, that’s great! This organizational method is one of the easiest ways to boost conversions and achieve those sales goals. Now, it’s time to do the paperwork. Or, rather, the digital paperwork. Nobody uses fax machines anymore.

It’s easier now than ever before to produce marketing content. Any of the materials that you need to send to your leads at various stages of a sale are right at your fingertips.

In fact, we’ve launched our own Digital Marketing & Growth Strategy Services so that you can easily produce and promote consistent content! However, we’ll talk more about that a bit later.

What exactly would you need to send to a lead during the sales process?

Emails

Emails are a great place to start. This can help hold their interest and hopefully push them to the next stage in the sales process. The key is to make these emails brief, informative, and eye-catching without spamming anyone’s inbox.

Social Media

Once you have your lead interested in your emails, be sure to link to your social media profiles! This is where you can post short-form content at least once daily. On social media, you want to be approachable and interesting without seeming like you’re trying too hard. Don’t overload on the emojis 💯 or #hashtags!

Blog Posts

A blog for your business is the best way to educate your audience while promoting your services. When you’re posting weekly and relevant content to your blog, your voice becomes known as reliable. If you’re seen as an expert in your field, your conversion rates will skyrocket.

The great thing about blog posts is that a lead can visit your blog at any stage of the sales pipeline!

How We Can Help

We mentioned earlier that we’ve launched our Digital Marketing & Growth Strategy Services. Here, we’ll work with you to create these materials so that you can convert leads like a pro. We’ll write weekly blog posts, daily social media captions, and more so that you can send them out to your leads without having to lift a finger.

Learn more about this service here!

Does your brand needs solutions to move your leads effectively through your sales funnel? Complete our New Client Questionnaire so that we can understand your needs and provide the best fit solutions.

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Sales Funnels vs Sales Pipelines: What the Difference Means for Your Workflow

There are often misconceptions about what a sales pipeline is and how it differs from a sales funnel. Hopefully, this guide will help you learn the difference and have smoothly flowing pipelines!

When you’re dealing with sales, the process can often feel daunting at first glance. There are many different steps that are involved, and understanding the terminology is the difference between having productive processes and broken pipelines.

The terms “sales pipeline” and “sales funnel” are often used synonymously. However, there are key distinguishable differences that separate the two. 

Sales Pipeline

A sales pipeline is the set of steps that go into making a sale. These steps initially allow you to organize the sales process and more effectively convert leads. Pipelines also help teams track the process and amount of leads. Maintaining sales pipelines is the easiest way for sales leaders to manage their goals, as well as track data in between cycles. In our Workflow Intensive solutions we help you design the supporting assets necessary for your sales pipeline to properly function. 

Sales Funnels

A sales funnel is an easy way to represent lead conversions. The funnel opens at the top with a lead’s interest in your services and ends at the bottom with a completed sale. This gets confusing to newcomers because the steps are the same, you just have to show them differently.

Sales funnels represent the volume of your sales. This is represented in percentages throughout the stages in the sales pipeline. You’ll want to check the pipeline to see what stage the sale is in, and the funnel can show you the percentage for conversions at the given stage.

Which System Should My Business Use?

This really runs on a case by case basis. There isn’t a one-size-fits-all approach to choosing which method works best for you. However, if you feel like you’re missing something at any stage in a sale, a pipeline will help you fix that. Sales funnels simply take it a step further and show you the conversion rates mathematically.

Using Sales Pipelines And Funnels

While many businesses use pipelines and funnels separately, they work well together as well! There’s nothing wrong with having multiple organizational tools. When you use pipelines and funnels together, it’s easier to determine whether or not your sales processes require more steps to run as smoothly as possible.

Now that you know the difference between sales pipelines and sales funnels, it’s time to fine-tune your processes! This all accumulates into your workflow. Once your pipelines are all fixed up, your conversion rates will soar!

Does your Sales Pipelines and Funnels need a touch-up or a full-on makeover? Complete our New Client Questionnaire so that we can understand your needs and provide the best fit solutions.

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