Fractional CMO services for fractional COO, CFO, CHRO, and advisory firms.

Owning Your Marketing So Revenue Doesn't Wait on You

You built the brand, the offers, and the audience. Elite Vivant owns the budget, the KPIs, the calendar, the funnels, the ad accounts, and the automations, turning your direction into what actually goes out, so growth doesn’t depend on your bandwidth.

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See What Moves Off Your Desk
The Next Stage of Growth

takes a different kind of attention.

Getting here took building the brand, the offers, and the audience yourself. Getting further takes something else: a level of daily ownership over marketing that one founder's calendar was never built to hold at the same time as everything else.

Day to day, this stage requires

  • Your multi-offer ecosystem (retainers, workshops, products) stays aligned under one cohesive brand narrative, instead of competing for your audience's attention.
  • A speaking gig or workshop traffic spike gets immediately captured by an ecosystem built to route them into your high-ticket pipeline.
  • Every automation and checkout step gets monitored as volume grows, so a broken step gets fixed before it costs a week of sales.

At the leadership level, this stage requires

  • Ad and marketing spend gets reviewed on a real cadence, with one person accountable for the return on every channel.
  • Brand voice stays consistent across the website, the ads, and social, because one person owns it end to end.
  • Leadership gets one trusted dashboard to check, not scattered numbers pulled together only when someone asks.
What Moves To The Elite Vivant Desk

Not a task list. A department of one, run like a real department.

You bring the high-level direction. Elite Vivant brings back a plan, a calendar, and a weekly read on CAC, ROAS, email revenue, and list growth, then runs all of it without you having to ask twice.

The calendar, the brand voice, and the placements that keep the story consistent everywhere it’s told.

    •  A promotional calendar that runs on its own, nothing waits on your review before it goes out
    • Social channels held to real revenue targets, not vanity follower counts
    • A consistent brand presence everywhere your buyers already pay attention

Daily eyes on every dollar spent, and a plan ready for the moment attention spikes

    •  A daily read on what’s converting, so nothing fatigues before you’d notice
    • Full accountability over ad spend and the return on every channel
    • Every spike in attention turned into pipeline, the same day it happens
The automations, the website, and the fulfillment that all run without a founder’s sign-off.
  • Automations and checkout flows that keep working without you checking on them
  • A website and UX that stay current without waiting on your sign-off
  • Collateral and fulfillment that never bottleneck on your calendar
The reporting, the research, and the team direction that let leadership trust the numbers.
    • One reporting function leadership can actually trust, no more scattered numbers
    • Research and competitive positioning handled before decisions get made on instinct
    • A support team directed and accountable, without you managing them directly
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Case Studies Section
Nearly 4x
Search visibility grew within the first three months, with average ranking position climbing from page two toward page one.
"While reviewing monthly reports we are seeing more google organic search traffic to the site than ever before."
Cameo Roberson
Founder & Fractional COO, Atlas Park Co.
20%
Membership increase on grand opening day for a fitness studio, driven by the marketing strategy and launch event.
"Latifah helped out significantly with my grand opening marketing strategy and party for my fitness studio. She was organized, creative, communicative, and effective!"
Meghan Cooney
Owner of Bar Method Livermore
16 → 9.4
Average ranking position improved by over 6 spots in three months for a bookkeeping firm, moving from page two to the edge of page one.
" suggested adding a blog and a shop page for my worksheets, which I never considered before. Now my message is clear, and everyone who visits my site comments on how calm and lovely it feels. I feel confident and empowered with my new website!"
April Ornelas
Owner & Bookkeeper, Myles Ink
How We Work

Three stages. Each one earns the next.

This isn't a retainer sold on day one. It's a real process, built the way the work actually has to happen: understand the business first, fix what's broken, then own it going forward.

Stage One

Diagnostic: A Full Review of Your Marketing, Before Anything Changes

Before any strategy gets built, we review what's actually happening: your budget, your KPIs, your current team and vendors, your rankings, and where the plan is breaking down. This is where we tell you, plainly, what's working, what's not, and what's costing you.

Stage Two

Fix, If Needed

We don't stack a retainer on top of a leaky bucket. If the Diagnostic reveals an immediate roadblock (like a broken tracking link or a misaligned onboarding flow), we isolate it, fix it fast, and hand you a clean slate before ongoing leadership begins.

Stage Three

Fractional CMO Partnership

Once the foundation holds, ongoing leadership begins. Weekly strategy sessions, daily attention to performance, direction for your team and vendors, and a plan that keeps running without you managing it. Branding, rebrands, and web design are included where the business needs them.

Is This The Right Fit

The offers are built. The funnel exists.
It just needs leadership.

This is built for you if

• You have an audience and offers. Marketing just needs an owner, whether or not you have execution support in place.

• You want to hand over a strategy conversation and get a finished plan back.

• You're ready to be on-camera or in client work while someone else runs the engine.

• You want the KPIs checked daily, not discovered in a monthly deck.

• You operate a core high-ticket service but are actively scaling secondary revenue streams like workshops, books, or speaking engagements.

This isn't it if

• You want a task list assigned to you every morning.

• You are looking for an e-commerce or pure product-drop marketing agency.
• The offers, the frameworks, and the funnel aren't built yet. There's nothing here for someone to take ownership of.
• You need someone to just post content, not build the path from attention to revenue.

Build the offers, the frameworks, and the funnel first. Marketing Advisory gets you there, so when you're ready to hand it off, there's actually something worth taking over.

Start With Marketing Advisory
The Engagement

One owner. Scoped to how much execution you already have in-house.

This isn't a package menu. Elite Vivant takes full ownership of marketing, with a bench ready if you need one.

Strategy & Ownership

Embedded with your team

Elite Vivant owns the strategy, the calendar, and the daily numbers, and directs your existing designers, freelancers, or in-house support to execute it.

Strategy + Execution

Embedded + our team

No in-house support yet? Elite Vivant's own team plugs in to build and ship the work directly, so execution is never blocked waiting on a hire.

Investment depending on scope and which model fits. The exact number is set on the strategy call once we’ve looked at your stack and goals together.

STRATEGIC ALIGNMENT

WHAT MULTI-OFFER FOUNDERS ASK BEFORE HANDING OVER THE REINS.

For established expert firms ready to scale consulting, speaking, and product ecosystems under one unified strategy.

How much access do I get to you as my Fractional CMO?
This is a deeply embedded partnership. You aren't getting a monthly pre-recorded video report. We sync weekly on strategy, review metrics daily behind the scenes, and maintain a direct communication channel to pivot strategies whenever you launch a new workshop, sign a major corporate client, or book a speaking engagement.
We already have a virtual assistant/freelancer. Will you replace them?

Not unless they are the wrong fit for your goals. We plug in directly as the strategic leader above them. We turn your fractional team, VAs, or freelancers from a group of individuals waiting for you to give them tasks, into an aligned department running off a clear, metrics-driven calendar.

How is this different from consultants or agencies we've tried before?

Agencies only look at their specific silo (e.g., just running ads or just posting on LinkedIn). Management consultants just give you a checklist of more work to do. As your Fractional CMO, Elite Vivant looks at the entire ecosystem, maps the full conversion path from attention to revenue, and actively manages the moving parts so you don't have to.

Do I have to write my own content and copy?

No, but we don't ghostwrite generic AI fluff either. We pull the strategy and core thought leadership out of your head during our strategic sessions. Elite Vivant then owns the messaging guidelines, outlines the campaigns, and directs the copywriters/creators to execute it in your exact voice so you can stay in your zone of genius.

How do you handle a business with multiple distinct revenue streams (e.g., consulting, speaking, and products)?

We specialize in ecosystem synergy. Instead of running separate, disjointed marketing campaigns that compete for your audience’s attention, we build a cohesive master strategy. We ensure your speaking gigs feed your high-ticket pipeline, and your low-ticket products nurture prospects into your advisory retainers.

Stop being the bottleneck
in your own marketing.

Bring your current offers, funnels, ad accounts, and last month's numbers. Elite Vivant will leave the call with a clear read on what's working, what's broken, and what a real fractional marketing department looks like for you.

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