FRACTIONAL CMO & GROWTH LEADERSHIP FOR FOUNDER-LED, MULTI-STREAM FIRMS
Leading the growth engine behind your revenue.
The Next Stage of Growth
takes a different kind of attention.
Getting here took building the brand, the offers, and the audience yourself. Getting further takes something else: a level of daily ownership over growth that a founder's calendar was never built to hold at the same time as everything else.
Day to day, this stage requires
- Your multi-offer ecosystem (retainers, workshops, products) stays aligned under one cohesive brand narrative, instead of competing for your audience's attention.
- A referral surge from a partner network or conference gets immediately captured by a system built to route it into your pipeline, not lost in a follow-up gap.
- Every automation and checkout step gets monitored so volume grows, so a broken step doesn't cost you a week of sales.
At the leadership level, this stage requires
- Spend across every channel gets reviewed on a real cadence, with one person accountable for the return on all of it, not just the paid ones.
- Leadership gets one trusted dashboard to check, not scattered numbers pulled together only when someone asks.
- Spend across every channel gets reviewed on a real cadence, with one person accountable for the return on all of it, not just the paid ones.
- Leadership gets one trusted dashboard to check, not scattered numbers pulled together only when someone asks.
What Moves To The Elite Vivant Desk
Not a task list. One owner, growth run like a real department.
You bring the business, the vision, and the goals. Elite Vivant reads the data to find where growth actually comes from next, then brings back the plan, the calendar, and a weekly read on what's working: traffic, conversion to booked calls, and organic visibility, plus CAC and ROAS if paid is part of the mix, so nothing stalls without someone catching it first.
As your Fractional CMO, I don’t stop at execution and reporting. I’m in the room when we’re deciding what to launch, cut, double down on, or walk away from. Marketing and growth strategy aren’t separate conversations here, they’re the same one.
What changed for our clients
Proof, not projections.
How We Work
Three stages. Each one earns the next.
This isn't a retainer sold on day one. It's a real process, built the way the work actually has to happen: understand the business first, fix what's broken, then own it going forward.
Stage One
The Client Acquisition Reveal | Full Review Of What The Data Says
A full review of how clients actually find and choose you, before anything changes: your funnel and conversion by stage, your site and SEO, your competitor landscape, your current KPIs, and where the plan is breaking down.
What you get: a written audit, a specific list of gaps, prioritized recommendations, and, if there’s more to build, a scoped, priced proposal for what that looks like. Plainly, in writing: what’s working, what’s not, and what client acquisition is actually costing you right now.
Stage Two
Fix, If Needed
We don’t stack a retainer on top of a leaky bucket. If the Reveal surfaces an immediate roadblock like a broken tracking link or a misaligned onboarding flow, we isolate it, fix it fast, and hand you a clean slate before ongoing leadership begins.
Stage Three
Fractional CMO Partnership
Once the foundation holds, ongoing leadership begins: weekly strategy sessions, daily attention to the numbers, and direction for your team and vendors, so growth compounds instead of resetting every quarter. Ownership starts with the data and the decisions it points to. Branding, web design, and campaign execution get scoped in as the business needs them.
Is This The Right Fit
The offers are built. The funnel exists.
It just needs leadership.
This is built for you if
- You're running more than one revenue stream, a core service, recurring client work, maybe a training arm or strategic partnerships, and want someone who can see how they connect, not manage each one separately.
- You want to hand over a growth strategy conversation and get a finished plan back.
- You already have a team or working infrastructure in place, and need someone to lead growth strategy across it, not build it from zero.
- You want the KPIs checked daily, not discovered in a monthly report.
- You operate a core high-ticket service but are actively scaling into new service lines, marketing verticals, or strategic partnerships.
This isn't it if
✕ You want a task list assigned to you every morning.
✕ You're looking for an e-commerce or pure product-drop marketing agency.
✕ Your core need is a dedicated paid-ads execution team. My team supports paid when the data calls for it, but organic growth and systems come first here.
✕ You need someone to just post content, not build the path from attention to revenue.
✕ You have one core offer and one revenue stream. This works best once there's more than one moving part to connect, not before.
✕ You're a solo operator handling every function yourself, with no team or systems in place yet. Build that first, then come back.
Haven’t built the offer or funnel yet? Start With Marketing Advisory instead: that’s for founders still shaping what to build. The Client Acquisition Reveal is for founders who already have offers and a funnel, but need clarity and direction on where to grow next.
Who Leads Your Growth & Marketing Engine
Latifah Abdur
My team executes paid media (Meta, Google, and LinkedIn) when the data calls for it. My own depth is the organic analytics and systems work underneath it: the traffic and behavior analytics, the CRM and lifecycle systems, and the operations stack that keeps a multi-stream business running as one connected engine instead of several disconnected parts.
I work with whatever’s already in place, get your internal team, your existing vendors, or my own team at Elite Vivant brought in to execute, so one leader owns the direction and the result stays cohesive.
The Engagement
Scoped to how much execution you already have in-house.
This isn't a package menu. Elite Vivant takes full ownership of growth engine, with a bench ready if you need one.
Strategy & Ownership
Elite Vivant owns the strategy, the calendar, and the daily numbers, and directs your existing designers, freelancers, or in-house support to execute it.
Strategy + Execution
No in-house support yet? Elite Vivant's own team plugs in to build and ship the work directly, so execution is never blocked waiting on a hire.
the audit, the research, and the specific list of gaps that scope this before a number gets attached to it.
STRATEGIC ALIGNMENT
What multi-stream founders ask before handing over the reins.
For established expert firms ready to scale consulting, speaking, and product ecosystems under one unified strategy.
How much access do I get to you as my Fractional CMO?
Do you run paid ads?
My team executes paid campaigns when the data supports it, but most of my proven results are organic: SEO, site conversion, referral systems. If a dedicated performance-ads agency is really what you need, I'll tell you that directly before we start, not three months in.
We already have a virtual assistant/freelancer. Will you replace them?
Not unless they are the wrong fit for your goals. We plug in directly as the strategic leader above them. We turn your fractional team, VAs, or freelancers from a group of individuals waiting for you to give them tasks, into an aligned department running off a clear, metrics-driven calendar.
How is this different from consultants or agencies we've tried before?
Agencies only look at their specific silo (e.g., just running ads or just posting on LinkedIn). Management consultants just give you a checklist of more work to do. As your Fractional CMO, Elite Vivant looks at the entire ecosystem, maps the full conversion path from attention to revenue, and actively manages the moving parts so you don't have to.
Do I have to write my own content and copy?
No, but we don't ghostwrite generic AI fluff either. We pull the strategy and core thought leadership out of your head during our strategic sessions. Elite Vivant then owns the messaging guidelines, outlines the campaigns, and directs the copywriters/creators to execute it in your exact voice so you can stay in your zone of genius.
How do you handle a business with multiple distinct revenue streams (e.g., consulting, speaking, and products)?
We specialize in ecosystem synergy. Instead of running separate, disjointed marketing campaigns that compete for your audience’s attention, we build a cohesive master strategy. We ensure your speaking gigs feed your high-ticket pipeline, and your low-ticket products nurture prospects into your advisory retainers.
Stop being the bottleneck
in your own growth.
Bring your current offers, funnels, and last month's numbers, ad accounts too, if you're running them. The Client Acquisition Reveal starts here: a full diagnostic, before anything else changes.