ABOUT ELITE VIVANT
Better Decisions Build Stronger Growth
Elite Vivant is a Fractional CMO and client acquisition strategy firm helping established service businesses make better decisions about how they attract clients, invest in growth, and build the infrastructure to support what comes next.
We look beyond individual tactics to understand how the pieces work together, where the real opportunity exists, and what deserves your attention next.
Growth Gets Stronger When the Pieces Work Together
That’s compounding growth: building on what is already working so progress creates the foundation for more.
Our Perspective
Built by Doing the Work
Elite Vivant was founded in 2016, but our full-stack perspective wasn't created overnight. Each new question led to the next discipline.
2016
Much of our early work centered on branding and websites.
→
Completing a website raised the next question: how will the right people find it? That expanded the work into search and visibility.
→
Visibility raised questions about conversion. Conversion connected to positioning, content, email, automation, customer journeys, analytics, technology, and client acquisition.
TODAY
The pieces were never really separate. That experience lets Elite Vivant lead at the strategic level without being disconnected from execution.
It gives us the context to make better decisions about what your business actually needs.
Founder & Fractional CMO
Meet Latifah Abdur
Latifah Abdur is the founder of Elite Vivant, a Fractional CMO and growth strategist with nearly two decades of entrepreneurial experience, beginning her career in 2007 and founding Elite Vivant in 2016.
Her experience spans brand strategy, websites, search, content, email, automation, analytics, client acquisition, and the technology connecting them. Today, she works with clients at the leadership level, connecting business goals with the data, strategy, people, and execution required to move them forward.
Her strength is seeing beyond the immediate request to understand how one decision affects the larger business, then determining where attention and resources create the greatest value.
Proof
Over A Decade of Strategy Put Into Practice
We've built websites, developed brands, worked inside search data, and connected the technology behind them. When we recommend changing something, we understand what it takes to execute. When the data says something doesn't need to change, we're comfortable saying that too.
Where Elite Vivant Fits
You Don't Need to Know the Solution First
You need the right level of support for the decision in front of you.
When you need to understand what’s happening before deciding what to change.
Client Acquisition Reveal
We examine your existing data and acquisition environment to identify where opportunities are getting missed.
When you have a decision to make and want experienced perspective at the table.
Marketing Advisory
Bring a specific marketing challenge, opportunity, or investment to Elite Vivant for focused strategic guidance.
When the business needs ongoing leadership across the whole picture.
Fractional CMO Partnership
We connect strategy, data, people, technology, channels, and execution under one senior marketing leader.
Ready When You Are
Make the Next Decision With the Whole Picture in View
"Latifah asked better questions than anyone we'd worked with. The plan followed from there."