You Don't Do Anything Halfway. Your Brand Shouldn't Either.

Your business needs to be professional, credible, and working to attract the right clients and opportunites. Whether you are just starting a business, growing through a challenge, or ready to rise to the next level, your brand, website, and marketing should show exactly where you are going.
That is what Elite Vivant builds. Strategy led, fully executed, and built to grow with you.
Client Results

What changes when the brand finally matches the business.

The standard they held for their business is the same standard we held for the work. That is what you will see here.

Elite Vivant — Testimonial Card 1
Launched with clarity
"

Working with Latifah as my Brand Strategist was a game-changer. From the start, she helped unblock me during a critical phase of building my new business — her expertise and strategic insight truly paved the way for clarity and momentum. I definitely recommend her to anyone launching or evolving their brand.

KM
KM Johnson
HR Consultant
Strategic Launch Path
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682% sales growth
"

My clients told me they love the style of my new website and how easy it is to find what they are looking for. Based on the reports Latifah provided, my Black Friday and Cyber Monday sale had 682% growth compared to the previous year. I know Latifah has my back, tells me like it is, and provides real care toward me and my business.

TM
Tameeka McNeil Johnson
Celebrity Natural Hair Artist
Strategic Growth Path
Elite Vivant — Testimonial Card 3
Brand and launch transformed
"

Working with Latifah completely transformed my approach to branding, strategy, and launching my book. She guided me through building a clear strategy for my website, refining my messaging, and structuring my analytics. If you are looking for someone incredibly skilled and genuinely invested in your success — look no further.

SB
Shataia Brownlee
Life Coach & Author
Strategic Growth Path
Client Brand Journey

When Growth Demands Repositioning

Myles Ink began as administrative support and expanded into full-service bookkeeping. Growth created the need for clearer positioning and a stronger professional presence. Through the Strategic Growth Path, identity, messaging, website structure, and internal workflows were refined and aligned. The result is a brand that communicates value without over-explaining and attracts more qualified inquiries.

WORKING WITH ELITE VIVANT

You're Serious About Your Business. So Are We.

I am Latifah Abdur. I have spent over a decade inside the growth decisions of service businesses. The launches, the pivots, the moments where something shifts and everything needs to catch up. I have seen the patterns. I know what works and what quietly holds a business back.

I built Elite Vivant around one standard. Do the work right or do not do it at all.

Every engagement is grounded in research and clear data so the strategy we develop is built on what your business actually needs.

The first step is a Brand Clarity Session. In 90 minutes I look at your business the way no one too close to it can. We identify what is working, what is not, and exactly what needs to happen next. You will have a clear action plan and defined priorities that will be the scope of work for your strategic launch or growth path.

HOW WE Support businesses

Two Paths. One Standard.

The work is built around a clear process with one outcome. A business that operates at the standard you are building toward. Brand, website, marketing, and systems working together so the right clients find you, recognize you, and choose you.

For service businesses entering the market with intention. You are building something serious and it needs to be built that way from the start. Brand positioning, messaging, website, and marketing infrastructure developed together as one complete foundation. Nothing pieced together. Nothing left to fix later.

For service businesses stepping into what they have earned. You have put in the work. The business is real and it is moving. Now the brand, website, marketing, and systems need to work as hard as you do and reflect exactly how far you have come and where you are headed.

The First Step Is Brand Clarity

Every Elite Vivant engagement begins with the Brand Clarity Session. In this focused working session, we define the priorities, scope of work, and strategic direction for your next 30 to 90 days.

Paid strategic working session

Working with founders and organizations making meaningful growth decisions