Strategic Brand and
Business Guidance Built for Clarity and Growth

A brand should be built to a high standard. It should be alive, adaptable, and capable of carrying your vision forward as you grow.

Elite Vivant brings structure to ideas, direction to decisions, and longevity to the work you are building so your brand can move forward with clarity and intention.

About Elite Vivant

Working alongside leaders across industries and stages since 2016.

Elite Vivant is a strategic brand and business studio.

We work with founders and organizations who are ready for clearer direction. Our work supports moments where growth, visibility, or responsibility has outpaced clarity.

Transitions such as launching, business evolution, repositioning, expansion, or renewed focus are where our work matters most. These moments call for structure, perspective, and decisions that hold over time.

We guide the conversations that bring clarity and shape strategy so your brand is aligned, supported, and able to carry your vision forward with intention.

Meet the Founder and Strategic Guide

Elite Vivant is guided by a clear strategic point of view.

Latifah Abdur

With nearly two decades of entrepreneurial experience, Latifah  is known for her ability to see what others often miss. She listens deeply, thinks strategically, and uncovers the unseen opportunities that bring brands into alignment.

Clients trust her not only for her strategic insight, but for the grounded way she guides the process. Whether mapping a growth path or refining a brand’s presence, she brings both vision and practicality so every decision is intentional and supported

Her work is not about growth for growth’s sake. It is about helping leaders move into their next season with clarity, confidence, and a strategy designed to last.

Latifah works remotely while traveling the world with her husband, reflecting her belief that thoughtful structure and personal freedom can coexist.

Vision moves further when it is held by clear strategy and structure. That is the foundation of our strategic growth path.

What Guides the Work

These principles guide how decisions are made when clarity matters most. They reflect how strategy is shaped, how vision is protected, and how growth is approached over time.

Clarity Before Motion

We do not confuse activity with progress. We take time to understand what matters so decisions are made with intention.

Strategy Is an Act of Care

Structure is not rigidity. It is how vision, people, and long term growth are protected.

Depth Over Noise

We choose substance over spectacle. Thoughtful decisions outlast fast reactions.

Build for the Season Ahead

We design for where the business is going, not where it has been. Every decision should carry the vision forward.

The People Who Bring Strategy to Life

A Trusted Network of Specialists

At Elite Vivant, strategy guides everything we do. Our team work in alignment with a shared strategic direction,
contributing their expertise to support clarity, consistency, and long term impact.

Anna | Brand Identity Designer

Crafts the visual language of your brand, from logos to collateral, ensuring every detail reflects who you are and where you’re going

Celine | Visibility Manager

Keeps your brand consistently seen and heard by managing content, posting, and engagement across the right platforms so your presence never fades.

Treya | Client Gifting & Product Manager

Curates, sources, and manages branded gifts and products so every client touchpoint feels thoughtful, elevated, and unforgettable.
How We Work

THE STRATEGIC GROWTH PATH

We follow a structured path, not a collection of services.
Each stage builds clarity, strengthens communication, and prepares the brand for what comes next.
Direction is established before growth is pursued.

A guided conversation designed to identify what truly matters right now. This step creates a clear understanding of goals, challenges, opportunities, and the broader brand landscape.

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Research, positioning, messaging, and strategic priorities come together to form a clear foundation. This strategy guides every decision that follows and ensures alignment before execution begins.

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Strategy becomes tangible through brand identity, website design, messaging, and supporting systems that allow the brand to move forward with confidence and cohesion.

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Once the brand is established, Elite Vivant provides ongoing marketing leadership. This includes guiding visibility, content direction, authority building, and marketing priorities to support sustained growth.

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The Next Move Does Not Have to Be a Guess. Clarity creates momentum.