Founder: April Ornelas
Industry: Financial Services

INITIAL ENGAGEMENT

2019
April came to Elite Vivant to launch her new administrative support business after the company she worked for closed. We created her first brand identity, a professional website, and messaging to help her enter the market with confidence.

BUSINESS SHIFT

As she grew, April realized her true strength was bookkeeping. Clients relied on her to keep their numbers clean and their business compliant. Her focus shifted, but the brand still read administrative support. The website did not match her evolved expertise.

BRAND EVOLUTION

2024
April returned for a strategic refresh. She needed a brand and digital presence that reflected the precision, trust, and professionalism her bookkeeping clients value.

We focused on:

• Strong positioning as a bookkeeping authority
• Messaging that emphasizes confidence and accuracy
• A website designed for conversion and credibility

RESULTS

Myles Ink now:

Attracts established service providers who value clean financial records

Supports referrals with a polished, trustworthy presence

Shows up with the authority and clarity her work deserves

Gives April renewed confidence as she grows her client base

PROJECT SCOPE

Brand Strategy
Website Design
Messaging and Copy
Client Journey Support

CLIENT EXPERIENCE

April now has a brand that represents her real value and supports her next level of business growth. Our partnership continues as her brand and services expand.