Strategic Briefs for Service-Based Business Growth
Insights on brand strategy, marketing structure, positioning, and operational systems for consultants, professional service firms, and founders navigating growth inflection points.
Why websites stop converting at the growth stage
I hope you enjoy reading this perspective. If you want clarity on what your brand actually needs next, this is where we begin. Author: Latifah Abdur | Founder of Elite Vivant Most founders don’t notice conversion problems immediately. Instead, they sense a slowdown that feels disproportionate to effort. Traffic is steady. Offers are live. Yet [&h
Brand Strategy vs Marketing: When a Business Actually Needs Each
I hope you enjoy reading this perspective. If you want clarity on what your brand actually needs next, this is where we begin. Author: Latifah Abdur | Founder of Elite Vivant Most growing businesses don’t ask whether they need marketing. Instead, they ask why their marketing no longer produces clarity. At that point, the real […]
AI Systems for Small Professional Services Firms
I hope you enjoy reading this perspective. If you want clarity on what your brand actually needs next, this is where we begin. Author: Latifah Abdur | Founder of Elite Vivant Most professional services firms don’t wake up asking for automation. Instead, they notice strain. Margins tighten. Delivery slows. Senior leaders stay too close to [&hellip
Fractional CMO: What a Growing Business Is Actually Buying
I hope you enjoy reading this perspective. If you want clarity on what your brand actually needs next, this is where we begin. Author: Latifah Abdur | Founder of Elite Vivant In a growing business, the question is rarely whether marketing matters. Instead, the real question is why marketing effort hasn’t translated into momentum. At […]
Brand Positioning Is a Leadership Decision, Not a Messaging Exercise
I hope you enjoy reading this perspective. If you want clarity on what your brand actually needs next, this is where we begin. Author: Latifah Abdur | Founder of Elite Vivant Searches for brand positioning statement examples often signal a deeper frustration. Leaders sense the firm lacks clarity, but they look for language when the […]
Content Strategy as Strategic Infrastructure for Growing Firms
I hope you enjoy reading this perspective. If you want clarity on what your brand actually needs next, this is where we begin. Author: Latifah Abdur | Founder of Elite Vivant Many leaders search for how to create a content strategy when visibility stalls or growth feels harder to sustain. However, the underlying problem is […]
Choosing a CRM Is a Strategic Decision: What Service Firms Should Evaluate First
I hope you enjoy reading this perspective. If you want clarity on what your brand actually needs next, this is where we begin. Author: Latifah Abdur | Founder of Elite Vivant Searches for the best CRM for service based business often surface when growth starts to strain existing systems. However, the tension rarely stems from […]
When Marketing Automation Helps and When It Creates Noise for Growing Firms
I hope you enjoy reading this perspective. If you want clarity on what your brand actually needs next, this is where we begin. Author: Latifah Abdur | Founder of Elite Vivant In recent years, marketing automation for small businesses has gained attention as a way to scale faster. The promise is appealing: automate follow-ups, streamline […]
The Missing Step Most Service-Based Businesses Skip in Branding
This perspective reflects how we think about brand, growth, and decision-making at Elite Vivant. If you are navigating what your brand needs next, this is the starting point. Author: Latifah Abdur | Founder of Elite Vivant Many leaders revisit branding for service based businesses when growth stalls or differentiation feels thin. However, the brand