Why websites stop converting at the growth stage
I hope you enjoy reading this perspective. If you want clarity on what your brand actually needs next, this is where we begin. Author: Latifah Abdur | Founder of Elite Vivant Most founders don’t notice conversion problems immediately. Instead, they sense a slowdown that feels disproportionate to effort. Traffic is steady. Offers are live. Yet [&h
AI Systems for Small Professional Services Firms
I hope you enjoy reading this perspective. If you want clarity on what your brand actually needs next, this is where we begin. Author: Latifah Abdur | Founder of Elite Vivant Most professional services firms don’t wake up asking for automation. Instead, they notice strain. Margins tighten. Delivery slows. Senior leaders stay too close to [&hellip
Fractional CMO: What a Growing Business Is Actually Buying
I hope you enjoy reading this perspective. If you want clarity on what your brand actually needs next, this is where we begin. Author: Latifah Abdur | Founder of Elite Vivant In a growing business, the question is rarely whether marketing matters. Instead, the real question is why marketing effort hasn’t translated into momentum. At […]
Referral Program for Small Business: Why It Drives Predictable Growth
I hope you enjoy reading this perspective. If you want clarity on what your brand actually needs next, this is where we begin. Author: Latifah Abdur | Founder of Elite Vivant Published: May 2021Last Updated: February 2026 Referral marketing is not a trend. It is a growth engine. A referral program for small business transforms […]
Lead Generation for Financial Advisors: 4 Strategies That Build Long-Term Clients
I hope you enjoy reading this perspective. If you want clarity on what your brand actually needs next, this is where we begin. Author: Latifah Abdur | Founder of Elite Vivant Published: May 2021Last Updated: February 2026 Lead generation for financial advisors requires more than visibility. It requires trust. Unlike transactional industries, financ
How to Invest a Tax Refund in Your Business for Strategic Growth
I hope you enjoy reading this perspective. If you want clarity on what your brand actually needs next, this is where we begin. Author: Latifah Abdur | Founder of Elite Vivant Published: March 2020 Last Updated: February 2026 Tax season can feel stressful. But once the refund arrives, it presents something powerful: opportunity. The question [&helli
Client Retention Strategy: 10 Ways to Build Long-Term Client Loyalty
Published: February 12, 2020Last Updated: February 2026 Client retention is not built on charm. It is built on structure, clarity, and consistency. While the idea of “romancing” your clients makes for a creative metaphor, long-term committed client relationships are not emotional accidents. They are operational decisions. Many freelancers and b
10 Ways to Turn Client Loyalty Into Sustainable Growth
Published: February 2020Last Updated: February 2026 Referrals are not random acts of goodwill. They are the result of trust, clarity, and structured experience. A strong client referral strategy transforms satisfied clients into active advocates. When designed intentionally, referrals become a predictable growth channel rather than an occasional bo
How Customer Insight Strengthens Long-Term Client Loyalty
I hope you enjoy reading this perspective. If you want clarity on what your brand actually needs next, this is where we begin. Author: Latifah Abdur | Founder of Elite Vivant Published: January 2020 Last Updated: February 2026 Strong businesses are not built on transactions. They are built on understanding. “Get to Know Your Customers […]