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Elite Vivant
  • Home
  • Work With Us
    • Strategic Paths
      • The Strategic Launch Path
      • The Strategic Growth Path
    • Automation + AI Agents
    • Fractional CMO
  • About
  • Client Journeys
  • Founder Notes
  • Begin With Clarity
Elite Vivant
  • Home
  • Work With Us
    • Strategic Paths
      • The Strategic Launch Path
      • The Strategic Growth Path
    • Automation + AI Agents
    • Fractional CMO
  • About
  • Client Journeys
  • Founder Notes
  • Begin With Clarity
HomeStrategy
December 15, 2025
Strategy

What People Mean When They Say They Want Clarity in Business

I hope you enjoy reading this perspective. If you want clarity on what your brand actually needs next, this is where we begin. Author: Latifah Abdur | Founder of Elite Vivant Clarity Is Not a Deliverable Most of the people I work with are not confused. They are capable.Experienced.Already in motion. They come into conversations […]

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About Founder Notes

Founder Notes are reflections drawn from real work.
They capture patterns observed while guiding founders, consultants, and operators through moments where clarity determines what comes next.

These notes are not instruction or opinion pieces.
They are observations about how decisions are made, where growth breaks down, and what creates stability before strategy is applied.

This is how clarity begins.

More Founder Notes

December 15, 2025

What People Mean When They Say They Want Clarity in Business

by  Latifah Abdur

CLARITY IN PRACTICE

See how clarity-led thinking shows up in real client journeys.

Explore how aligned decisions shape brands, systems, and long-term growth.

→ View Client Brand Journeys

Elite Vivant

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