Content Strategy as Strategic Infrastructure for Growing Firms
I hope you enjoy reading this perspective. If you want clarity on what your brand actually needs next, this is where we begin. Author: Latifah Abdur | Founder of Elite Vivant Many leaders search for how to create a content strategy when visibility stalls or growth feels harder to sustain. However, the underlying problem is […]
Choosing a CRM Is a Strategic Decision: What Service Firms Should Evaluate First
I hope you enjoy reading this perspective. If you want clarity on what your brand actually needs next, this is where we begin. Author: Latifah Abdur | Founder of Elite Vivant Searches for the best CRM for service based business often surface when growth starts to strain existing systems. However, the tension rarely stems from […]
When Marketing Automation Helps and When It Creates Noise for Growing Firms
I hope you enjoy reading this perspective. If you want clarity on what your brand actually needs next, this is where we begin. Author: Latifah Abdur | Founder of Elite Vivant In recent years, marketing automation for small businesses has gained attention as a way to scale faster. The promise is appealing: automate follow-ups, streamline […]
The Missing Step Most Service-Based Businesses Skip in Branding
This perspective reflects how we think about brand, growth, and decision-making at Elite Vivant. If you are navigating what your brand needs next, this is the starting point. Author: Latifah Abdur | Founder of Elite Vivant Many leaders revisit branding for service based businesses when growth stalls or differentiation feels thin. However, the brand