Founder: Kendra Patton
Brand: The Healing Phase
Industry: Holistic Health & Wellness

INITIAL ENGAGEMENT

A Practitioner Ready to Build Her Own Healing Practice
Kendra came to Elite Vivant with deep clinical experience and a clear philosophy around integrative healing. After more than a decade working within traditional medicine, she was ready to establish The Healing Phase as a holistic health practice rooted in trust, education, and whole-person care.

What she needed was not visibility or promotion.
She needed a brand and digital foundation that reflected her credibility, supported her programs, and created a calm, professional space for clients to begin their healing journey.

BRAND FOUNDATION & IDENTITY

We began by translating Kendra’s expertise and values into a grounded brand system.

This included:

• Brand identity development aligned with trust, softness, and professionalism
• Logo design that reflected balance, restoration, and transformation
• Visual direction designed to feel calming without sacrificing credibility
• A brand foundation built to support both personal presence and program growth

The goal was to create a brand that could hold the work and grow without needing to be redefined.

WEBSITE DESIGN & COPY SUPPORT

With the brand established, we designed a website that guided visitors through The Healing Phase with clarity and ease.

We delivered:

• Website design aligned with the brand’s philosophy and tone
• Copy support to communicate services clearly and compassionately
• Page structure designed to support education, trust, and decision-making
• A digital home that bridges clinical expertise with holistic care

Every element was designed to reduce overwhelm and build confidence before the first conversation.

LAUNCH & VISIBILITY SETUP

To support launch and early visibility, we created the foundational assets needed for a cohesive rollout.

This included:

• Google My Business setup to establish local presence
• Launch graphics to support announcements and outreach
• Personal brand photography to humanize and ground the brand
• Visual assets designed for consistency across platforms

The brand launched with alignment.

PROGRAM DELIVERY & DIGITAL EXPERIENCE

Beyond the public-facing brand, we supported the experience clients would have once inside the work.

We delivered:

• An online program portal to house educational content and resources
• Video recording support for program delivery
• A digital experience designed to feel supportive, calm, and intuitive

This ensured that the care and intention behind The Healing Phase extended into every stage of the client journey.

RESULTS

The Healing Phase now:

• Operates with a cohesive and professional brand identity
• Has a website that reflects both medical credibility and holistic philosophy
• Supports clients through a calm, guided digital experience
• Launched with aligned visuals, messaging, and systems
• Is positioned to grow without losing its grounded essence

The brand feels trustworthy, intentional, and complete.

PROJECT SCOPE

• Brand Identity & Logo Design
• Website Design
• Website Copy Support
• Google My Business Setup
• Launch Graphics
• Personal Brand Photography
• Online Program Portal Setup
• Video Recording Support

CLIENT EXPERIENCE

Kendra now has a brand and digital ecosystem that supports her work and her clients’ healing journeys. The Healing Phase launched with clarity, care, and cohesion, allowing the practice to grow intentionally without needing to be rebuilt as offerings expand.