Alice Nova

Brand Strategy, Website, and Foundational Systems

Where Alice Was

Alice Nova was preparing to launch in the energy healing and intuitive space that often feels that often relies on abstract language and familiar spiritual aesthetics. She did not want to blend in. She also did not want to be performative.

More than anything, she wanted her brand to feel grounded, clear, and safe to step into.

Her initial reason for reaching out was simple.
She needed a website.

What she was really looking for was a place her work could live with integrity.

The Decision

Instead of starting with visuals or content, we started with one question.

What does this work need in order to be received well?

The answer was not louder branding or more explanation.
It was structure.

We made a clear decision to build the website as the foundation of the brand. Not as a page that described her work, but as a space that carried it.

Everything else would be built to support that center.

What the Experience Needed to Feel Like

From the beginning, the goal was not just a finished site.
It was how Alice would feel moving through the process.

The experience needed to feel:
• Calm rather than rushed
• Grounded rather than abstract
• Supported rather than exposed
• Clear rather than overwhelming

Every strategic decision was filtered through that lens.

How the Brand Was Built

We designed the website to guide, not convince.

The language was intentional and specific. It named what Alice facilitates without leaning on industry language or spiritual clichés.

The visual direction avoided familiar tropes and created space to breathe. The design signaled maturity and discernment without trying to perform.

Behind the scenes, we built the systems that would allow the brand to function with ease. CRM setup. Email marketing foundations. Graphic assets. A measured social media launch plan.

Nothing was added for the sake of visibility. Everything served clarity.

How Alice Described the Experience

“Elite Vivant has truly exceeded my expectations in every way. I appreciated their deep expertise in creating a dynamic online presence – Latifah helped me bring my vision to life through stunning web design. She is not only highly skilled but also incredibly attentive to my needs, making the entire process seamless and enjoyable. If you’re looking to elevate your online presence, Elite Vivant is the partner you can trust.”

The Outcomes

Alice did not just launch a website.

She launched with:
• Confidence in how her work is presented
• Relief knowing the structure was handled
• A foundation that supports growth without pressure
• A brand that feels aligned from day one

The work was no longer floating.
It had a home.

Why This Matters

Many founders come to us thinking they need a website.

What they are really asking for is containment.
A way to move forward without losing themselves in the process.

This is what happens when strategy leads and design follows.

For the Right Founder

If you are building something nuanced, emerging, or difficult to explain, this kind of support matters.

Not because of what gets delivered.
But because of how it feels to build it.

Explore the Strategic Growth Path or find clarity with the Brand Clarity Conversation.