What People Mean When They Say They Want Clarity in Business
I hope you enjoy reading this perspective. If you want clarity on what your brand actually needs next, this is where we begin. Author: Latifah Abdur | Founder of Elite Vivant Clarity Is Not a Deliverable Most of the people I work with are not confused. They are capable.Experienced.Already in motion. They come into conversations […]
The Missing Step Most Service-Based Businesses Skip in Branding
This perspective reflects how we think about brand, growth, and decision-making at Elite Vivant. If you are navigating what your brand needs next, this is the starting point. Author: Latifah Abdur | Founder of Elite Vivant Many leaders revisit branding for service based businesses when growth stalls or differentiation feels thin. However, the brand
When Marketing Automation Helps and When It Creates Noise for Growing Firms
I hope you enjoy reading this perspective. If you want clarity on what your brand actually needs next, this is where we begin. Author: Latifah Abdur | Founder of Elite Vivant In recent years, marketing automation for small businesses has gained attention as a way to scale faster. The promise is appealing: automate follow-ups, streamline […]
Choosing a CRM Is a Strategic Decision: What Service Firms Should Evaluate First
I hope you enjoy reading this perspective. If you want clarity on what your brand actually needs next, this is where we begin. Author: Latifah Abdur | Founder of Elite Vivant Searches for the best CRM for service based business often surface when growth starts to strain existing systems. However, the tension rarely stems from […]
Content Strategy as Strategic Infrastructure for Growing Firms
I hope you enjoy reading this perspective. If you want clarity on what your brand actually needs next, this is where we begin. Author: Latifah Abdur | Founder of Elite Vivant Many leaders search for how to create a content strategy when visibility stalls or growth feels harder to sustain. However, the underlying problem is […]