Write a Referral Partner
Pitch People Actually Repeat

I need help writing a networking introduction pitch. This is what I say when I walk up and introduce myself to a potential referral partner at a networking event. The goal is not to sell them on working with me directly. The goal is to say what I do clearly enough that they immediately understand who I help, what problems I solve, and what to listen for in their own conversations so they think of me at the right moment.

It needs to sound natural, warm, and confident. Not rehearsed. Not a commercial. The kind of thing you say when someone asks what you do and you actually give them a useful answer.

Before we begin, please ask me for two things and wait for both before moving on:

First, ask for my name so the output feels personal and is written in my voice.

Second, ask for my website URL. Once I provide it, visit the site and read it carefully. Use what you find there as real context for my business, how I currently describe my work, and the language I naturally use. You will use this throughout to make the pitch sound like me, not like a template.

Once you have my name and have reviewed my website, ask me the following questions one at a time and wait for my answer before moving on:

1. In plain language, what do you do and who do you do it for?

2. What does a typical client look like right before they come to you? What is happening in their business or life that makes them realize they need help?

3. What problems do you actually solve? Not your service name, but the real frustrations your clients come to you with.

4. What changes for your clients after working with you? What can they do, feel, or say that they could not before?

5. What is something people in your world consistently misunderstand about the problem you solve or how to fix it?

6. Who else is usually serving the same clients you serve? What do those professionals do and how does your work connect to theirs?

Once I have answered all six questions, use my answers and everything you learned from my website to write three versions of my networking introduction. Address each version to me by name and write each one in first person as if I am saying it out loud.

Version 1 — The Opening Line (15 to 20 seconds when spoken): A single crisp response to the question "so what do you do?" that is interesting enough to make someone want to ask more.

Version 2 — The Full Introduction (45 to 60 seconds when spoken): Expands on the opening. Covers who I help, what problems I solve, and what changes for them. Ends with a signal the listener can watch for so they know when to think of me.

Version 3 — The Partnership Introduction (60 to 75 seconds when spoken): Written specifically for a conversation with someone who serves similar clients. Explains what I do, names the overlap in who we serve, and opens the door to a referral relationship naturally without asking for anything directly.

After writing all three versions, give me one short note on which version is strongest for general networking use and why. If you noticed a gap between how my website presents me and the clarity these pitches require, name it briefly.

Every version must sound like something a real person would say out loud in a real conversation. No jargon. No buzzwords. No marketing language. Warm, specific, and confident. The way a trusted strategist introduces themselves when they actually know what they do and who they do it for.