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Elite Vivant
  • Home
  • Work With Us
    • Strategic Paths
      • The Strategic Launch Path
      • The Strategic Growth Path
    • Automation + AI Agents
    • Fractional CMO
  • Industries
    • Accounting, Bookkeeping & CPA Firms
    • Consulting Firms & Fractional Leadership
  • Client Journeys
  • Founder Notes
  • About
  • Begin With Clarity
Elite Vivant
  • Home
  • Work With Us
    • Strategic Paths
      • The Strategic Launch Path
      • The Strategic Growth Path
    • Automation + AI Agents
    • Fractional CMO
  • Industries
    • Accounting, Bookkeeping & CPA Firms
    • Consulting Firms & Fractional Leadership
  • Client Journeys
  • Founder Notes
  • About
  • Begin With Clarity
HomePosts tagged "Business Systems Strategy"
January 17, 2026
Strategy & Systems

When Marketing Automation Helps and When It Creates Noise for Growing Firms

I hope you enjoy reading this perspective. If you want clarity on what your brand actually needs next, this is where we begin. Author: Latifah Abdur | Founder of Elite Vivant In recent years, marketing automation for small businesses has gained attention as a way to scale faster. The promise is appealing: automate follow-ups, streamline […]

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About Founder Notes

Founder Notes are observations drawn from real client work.

They capture patterns seen while guiding founders, consultants, and operators through moments where clarity determines what comes next.

These are not instructional pieces.
They are reflections on how decisions are made, where growth breaks down, and what creates stability before strategy is applied.

This is where clarity begins.

Start Here

January 19, 2026

Brand Positioning Is a Leadership Decision, Not a Messaging Exercise

by  Latifah Abdur
January 18, 2026

Content Strategy as Strategic Infrastructure for Growing Firms

by  Latifah Abdur
January 17, 2026

Choosing a CRM Is a Strategic Decision: What Service Firms Should Evaluate First

by  Latifah Abdur

CLARITY IN PRACTICE

See how clarity-led thinking shows up in real client decisions.

Explore how aligned direction shapes brands, systems, and long-term growth.

→ View Client Brand Journeys

Begin with Clarity

If these reflections resonate, clarity may be the next step.

A focused working session to define what matters now and what comes next.

Begin with Clarity
Elite Vivant

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Clarity creates alignment.
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