How to Look Professional as a New Consultant
Most new consultants focus on looking busy. The one who win clients focus on looking credible. Here is the difference, and exactly how to close the gap. How to Look Professional as a New Consultant The most common mistake I see new consultants make is trying to look busy instead of trying to look credible. […]
How to Price Your Consulting Services After Leaving or Getting Fired from Corporate
A corporate layoff changes your employment status. It does not reduce your expertise. Yet when experienced leaders begin building consulting businesses, pricing often becomes the most difficult step. Inside corporate, compensation was structured. There were salary bands, performance reviews, and approval systems. Even negotiation happened within bo
Black Women Entrepreneurship: When Being Pushed Out Becomes a Powerful New Beginning
Black women entrepreneurship is growing rapidly, but behind the headlines are real women with real stories. Some planned to start a business.Many did not. Many were laid off. Restructured out. Quietly replaced.Many were told the company was “going in a different direction.” If that was you, this is not just a business article. This is […
Brand Strategy vs Marketing: When a Business Actually Needs Each
I hope you enjoy reading this perspective. If you want clarity on what your brand actually needs next, this is where we begin. Author: Latifah Abdur | Founder of Elite Vivant Most growing businesses don’t ask whether they need marketing. Instead, they ask why their marketing no longer produces clarity. At that point, the real […]
Brand Positioning Is a Leadership Decision, Not a Messaging Exercise
I hope you enjoy reading this perspective. If you want clarity on what your brand actually needs next, this is where we begin. Author: Latifah Abdur | Founder of Elite Vivant Searches for brand positioning statement examples often signal a deeper frustration. Leaders sense the firm lacks clarity, but they look for language when the […]
The Missing Step Most Service-Based Businesses Skip in Branding
This perspective reflects how we think about brand, growth, and decision-making at Elite Vivant. If you are navigating what your brand needs next, this is the starting point. Author: Latifah Abdur | Founder of Elite Vivant Many leaders revisit branding for service based businesses when growth stalls or differentiation feels thin. However, the brand
What People Mean When They Say They Want Clarity in Business
I hope you enjoy reading this perspective. If you want clarity on what your brand actually needs next, this is where we begin. Author: Latifah Abdur | Founder of Elite Vivant Clarity Is Not a Deliverable Most of the people I work with are not confused. They are capable.Experienced.Already in motion. They come into conversations […]
Brand Strategy Session: How Strategic Clarity Unlocks Growth
I hope you enjoy reading this perspective. If you want clarity on what your brand actually needs next, this is where we begin. Author: Latifah Abdur | Founder of Elite Vivant Published: May 2020Last Updated: February 2026 A brand strategy session is not a brainstorming conversation. It is a diagnostic process. At every stage of […]
Brand Identity Strategy: How to Create a Brand That Converts
I hope you enjoy reading this perspective. If you want clarity on what your brand actually needs next, this is where we begin. Author: Latifah Abdur | Founder of Elite Vivant Published: May 2020Last Updated: February 2026 In a saturated marketplace, visibility is not enough. Differentiation is everything. A strong brand identity strategy does more
How to Create Opportunities in Business: 7 Strategies That Replace Luck With Intention
I hope you enjoy reading this perspective. If you want clarity on what your brand actually needs next, this is where we begin. Author: Latifah Abdur | Founder of Elite Vivant Published: May 2020Last Updated: February 2026 What many call luck in business is often preparation meeting visibility. Opportunities rarely arrive by accident. They are [&hel