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Category: Website

How to Throw Yourself An Epic Website Launch Party

Your website’s launch party is just as important as your business’s grand opening. First impressions are essential, because you can never repeat them! Here’s some great ways to make your website’s launch party a huge success.

The thought of hosting a party may seem downright impossible with the current state of the world. If you can’t gather with more than 10 people, how can you host a party that will be talked about for years to come? You want your website’s launch to signify the place your business will hold in your industry. Thankfully, you can still do that online!

Planning

Even though a virtual party probably seems like less work in the planning-department, it’s still important to have details ready and thought-out. Make sure your date, time, and RSVP list are sorted out well in advance. Other factors to consider are:

  • Your hosting platform
  • Activities
  • Content to post before, during, and after your party

Once you have your basics covered, it’s time to dive into the fun stuff.

Hosting Platforms

In an ideal world, your website’s launch party would be held at the perfect venue with the perfect guestlist. However, your home really can still be the perfect venue! Let’s start with the basics. How the heck do you host a virtual party?

Well, everyone’s been using Zoom to do pretty much everything! If you’re going this route, you can design fun backgrounds to give off the illusion that you’re at your dream venue, even if you’re just on your couch!

Pro Tip: Test out your technology before you use it! Make sure everything will run smoothly before your event so that minimal errors occur.

Activities

Virtual parties don’t mean that you have to leave the fun activities behind! You can host trivia games for prizes. Or, you can host a scavenger hunt on your website. This generates clicks and interest all at the same time, while allowing you to have fun with your audience!

Prizes can include:

  • Gift Cards for your products
  • A free trial of your services
  • Branded merchandise
Content to post

The content you post before the event should be engaging to get people excited to sign up and share the event with others. While the content after should thank and nurture your audience into become a customer/client.

Content before the launch party can include:

  • Countdown Graphics
  • 60 Second Invitation 
  • Photos of prizes

Content after the launch party can include

  • Email Campaign- Thank them for joining and more…
  • Video Recording on Social Media
  • Video that your business is now Live! 

Your website’s launch doesn’t have to be hindered by social distancing. In fact, the fact that more people are home right now can improve the traffic to your website upon its initial launch. So, get planning and have fun!

Are you planning a website launch party and need some support? Complete our New Client Questionnaire so that we can understand your needs and provide the best fit solutions.

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12 Website Integration That Will Instantly Improve Your User Experience

Making your website user-friendly will keep new visitors interested in much longer periods of time. With these 12 integrations, the user experience is improved instantly.

Websites have come a long way within the past decade. Integrating simple elements into your site will grasp your audience’s attention as well as provide them with an overall pleasant user-experience.

1. Payment Gateway

PayPal is perhaps the most famous payment gateway there is! Their commitment to security has made them a pioneer for payment gateways. The system is as close to a point-of-sale experience that your customers would get at a physical store. Using a payment gateway makes the final sale quick, easy, and safe for your customers.

2. Email Popup/Embed Form

You do have a mailing list, right? An email popup should be the first thing, or one of the first things, that a new visitor sees upon entering your site. Platforms like ActiveCampaign make it easy to integrate an email popup into your website.

Pro Tip: incentives like a free resource to solve a pain point or a 10% coupon for towards a purchase work wonders.

3. CRM Platform

Want to organize your leads in one spot as they travel through your sales funnel? A Customer Relationship Management Platform (CRM) is software that allows you to digitally organize your leads’ information. This tool is great if you’re either newly starting out with sales funnels or you’re fine tuning an already working one. It allows you to ditch the paperwork and keep everything in one, convenient location.

4. Videos

Videos are one of the most compelling forms of content out there. Depending on your needs, it’d be worth it to think about the length of your videos and how much editing will need to go into them. Editing programs such as iMovie for Apple’s OS have become 

The physical process of integrating videos to your website will depend largely on the platform you use to run it. These days, most platforms feature a simple widget to embed videos.

5. Appointment Calendar

Client appointments are super important to a lot of independent businesses. In fact, they’re crucial for many! Having an appointment calendar system that’s easy to use will make leads be more likely to schedule an appointment. Systems like Oncehub are easy for both you and your clients/leads to use!

6. Chatbot

A chatbot is a simple yet essential form of communication between you and your leads! This artificial intelligence system can provide customer service to your clients right from your website. Chatbox really is a Smart tool. It remembers chat history and logs. Also, it stores information about your services so that it can help your clients through many different questions.

7. Social Sharing

A not-so-secret tip to gaining more leads is by having the ones that already know and love you spread the word! Think of social sharing like “old school” networking. You no longer have to meet up face-to-face or make a ton of phone calls to generate new leads. When you integrate social sharing through a service like Share This, the leads come to you!

8. Instagram Feed

Having a compelling instagram feed is essential in modern-business. This almost fills in for a traditional television commercial. Instagram can be used to promote your services while also actively engaging with your audience.

9. Google Analytics

As you’re keeping a close track of your sales funnels, Google Analytics are really helpful to pay attention to. This article can get you started quickly and give you a deeper understanding of how it all works. They track your demographics and the amount of daily traffic that your site receives.

10. Yoast SEO

Yoast helps you optimize keywords for SEO purposes. This makes your site way more searchable. The thing that makes Yoast stand out in the crowd is that it optimized all keywords, placing your content higher up on SERPs.

11.Facebook Pixel

Facebook Pixel is a tool that helps you track your ad performance. It also optimizes them so that they’re shown to the correct people, so the right leads are drawn to your business. Running Facebook ads is one of the most lucrative forms of modern advertising. They’re shown to an enormous audience all at once, and their clickable nature drives results.

12. Grammarly

Grammarly is the ultimate editor for your content if you’re running a DIY project. In fact, we used Grammarly to edit this blog post. 😉 It’s super convenient, and the free version will help you with any basic grammar corrections. If you need something more advanced, the paid-for version of Grammarly will help with things like syntax.

Having perfect or near-perfect grammar on your website makes your content more appealing and readable. If errors are too prevalent, the likelihood of your audience losing interest increases. Plus, proper grammar makes you appear to be more professional!

Which one are you most excited to try out or find the most valuable? Let us know in the comments!

Does your website need some integrations to help improve your business and your users experience? Complete our New Client Questionnaire so that we can understand your needs and provide the best fit solutions.

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6 Tips to Generate Content Based On Your Buyer Persona

First impressions are crucial. When your goal is converting leads into sales, the first impression is generated through your Buyer Persona. These 6 tips can help you create the most effective content based on your Buyer Persona.

Lately, we’ve been focusing on sales funnels and how to use that process to convert leads. While a sales funnel is an incredibly effective tool to create long-term clients and customers, understanding your Buyer’s Persona is what keeps the funnel flowing steadily. Think of a Buyer’s Persona as an avatar for your clients. Your Buyer’s Persona will help you define that demographic and be the basis of how you develop content to keep their attention for the long haul.

Creating engaging and relevant content that is catered to your Buyer’s Persona is the easiest way to grasp that attention. There are several ways to do this, so it’s time to get creative! First, let’s define your Buyer’s Persona.

In short, you’ll want to really tell a story with this person. Start with the basics:

  • Their name
  • Their age
  • Their gender (if you feel that this changes your conversion rates)
  • Their likes and dislikes
  • Their motivation/goals

The fun part is writing their story. You can really get as creative as possible here. Personify them until you can see them.

Once you have that clear image in your head, it’s time to generate content!

1. Talk to Your Audience

Understanding your audience’s needs is easiest when you get clear instructions from them directly. You can do this by:

  • Running a survey. This can be done through sites such as SurveyMonkey or even Google Surveys. You can attach this survey in an email since you’ll already have their attention in your monthly newsletter
  • Interact through the comments in your Ask an engaging question at the end of a blog post. This approach makes you relatable and reliable to your readers. They’ll see that you care about their needs, and this, in turn, strengthens your relationship
2. Scope Out Your Competition

Now, don’t get us wrong here. We don’t want you to copy what your competition is doing to a t. However, use their analytics to your advantage. See what content drives more engagement. If your products and services are recognizably similar, this will help even more. You’ll be able to draw ideas from their successes seamlessly.

3. Remember Your Funnel

The goal here is to move leads through your sales funnel. And, you’re attempting to do so quickly. Having multiple platforms and varying kinds of content generates more leads because you’re amplifying your message to more people at once. Sounds easy enough, right? There are tons of platforms out there where you can publish amazing and helpful content!

Blogs

First of all, it’s so important that you have a blog for your business. This is where you can post content once a week (or, more than once) that can inform your readers on subjects that are relevant to your services. Blog posts are typically a 5-minute-or-so read, and they can also help you promote new products or services.

For example, we provide Digital Marketing & Growth Strategies, where we can help you effectively communicate to your Buyer’s Personas. 

4. Do Research

Start on Google. Pretend you are a lead. Making things broader at first will get you introduced to concepts like SEO (Search Engine Optimization). You’ll begin to learn what keywords are attracting the most traffic. From there, narrow in your searches by using platforms like Quora. This will give you the exact questions that your audience is asking. You’ll be able to create content based on those questions.

5. Shop Around Platforms

Pros: there are tons of social media platforms to publish content onto.

Cons: there are tons of social media platforms to publish content onto.

The plethora of social media platforms may be confusing at first glance, but learning their strengths will help you better understand where to place your content for the best results. Also, depending on what it is you do, certain platforms will attract more traffic based on the platform’s demographic. That, in turn, generates even more leads.

Let’s have a quick rundown of the ones to watch.

Tik Tok

This is one of the newest social media crazes in general. Tik Tok is the short-form content king at the moment. Videos are no longer than 90 seconds, and the topics at hand are limitless (as long as they adhere to the app’s user guidelines!). Tik Tok has an easy interface that makes it simple for editing newbies to get the hang of it.

Tik Tok has everything from viral dance numbers to business professionals sharing their tips to food videos to… you name it! If you have some tips that you can share with your audience in 90 seconds or less, it’s worth checking out! Its algorithm also makes it really easy to go viral, if you’re into that.

YouTube

YouTube is Tik Tok’s older, more experienced sister. It’s pretty much like Google 2. People often use it synonymously with a search engine these days. This is where you go to post longer videos, within the 10-15-minute range is best, and share your expertise! You can make YouTube videos about anything you want and edit them as intensely or casual as you’d like.

Instagram

Instagram isn’t just for pretty scenic photos or your best selfie. Posting engaging content on Instagram is one of the quickest ways to get people to check out your website, or to promote a new service or product. You can also actively engage with your audience easily on this platform. Their comments section is one of the easiest to navigate.

6. Understand Your Audience’s Problems

The first place that people tend to go for problem-solving these days is the internet. Google can solve all our problems, right?

If you understand how your products and services can help them solve their own problems, that will draw in more leads. If your Buyer’s Persona is detailed enough, you’ll be able to know what their problems are and generate content that answers these questions.

Once you’ve established your Buyer’s Persona, you will know have the tools on how you to get them to know like and trust you and your brand. Hopefully, these ideas have inspired you to create new and exciting content. 

What does your Buyer’s Persona look like? Let us know in the comments!

Do you need help creating the right content to drive your buyer persona to your website? Complete our New Client Questionnaire so that we can understand your needs and provide the best fit solutions.

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