Personal Branding, Business Branding & Website Launch for Women Executives and Consultants
Launch the business that has everyone saying, "Look at what she's doing now."
Then turn that attention into the right clients and opportunities.
Expertise Forward is a 90-day, done-for-you launch for women who’ve led at the director and executive level. Whether you’ve already left corporate or are getting ready to, we build your personal brand, your business brand, and the website and launch that carry your expertise into what’s next.
Advisor. Speaker. Trainer. Author. Now you choose the titles.
Since 2016
Building brands for founders
200+
Entrepreneurs Supported
Clients include
A former CMO, senior directors & Big Four alumni
Your next chapter
Your expertise is coming with you.
So is the reputation you earned with it. For years, your authority came with a company name. Now it comes with your name.
01
An answer you're proud to
give
When people ask what’s next, you send them to a business that already looks established.
02
Known well past your old
company
The respect you earned inside reaches the clients who hire you, the stages that book you, and the media that quote you.
03
Every title, one business
Advisor, coach, speaker, board member. Instead of a list of titles, one business people understand and hire.
How the 90 days work
Three outcomes. One team. Ninety days.
You've always had a team behind you. You still do.
Weeks 1–3
Clarify
“I know exactly what I do, what it’s worth, and I say it with confidence.”
Milestone
Your positioning, offer, pricing, and brand structure, approved.
Weeks 4–8
Build
Milestone
Your brand identity, website, and message, finalized.
Weeks 9–12
Launch
“People are talking, and client conversations have started.”
Milestone
Your business is live, and your network knows it.
Seamless from first strategy to public launch.
After launch
Expertise Forward is where we start.
Launch is the first chapter. Near the end of the 90 days, your Growth Plan session maps what comes next, and we decide together how we keep building.
First 90 days
Expertise Forward
Launch the business, the brand, and the website, with one team.
Ongoing
The Growth Path
As you add clients, speaking, workshops, or a book, we keep leading the marketing.
Selected work
client work
Brands and websites built for consultants and advisors.
Vehar Consulting
Former Big Four accountant → Bookkeeping and client advisory firm. Website that positions her expertise for growing small businesses
The Healing Phase
Physician assistant + a practice that merges Western and Eastern medicine Brand, website, and photography that bring both sides of her expertise together under one name.
Alice Thera Nova
Former CMO → Energy designer and intuitive guide for high achievers Website, brand colors, and social media design for a new chapter on her own terms.
Myles Ink
Online bookkeeping firm Website, copy, messaging, graphics, and photography.
Proof
The business can be new.
The expertise behind it isn't.
CAMEO ROBERSON · FOUNDER, ATLAS PARK CONSULTING
Turned 20 years in wealth
management into a firm, two books, and a speaking platform.
8 years
Partnering since the beginning
One brand, every stream
Fractional COO firm, two books, speaking, and a newsletter
The difference
One strategy. Everything built from it.
You're building a business, not another job. The momentum doesn't depend on you.
| Expertise Forward | Separate specialists | Doing it yourself | |
|---|---|---|---|
| Strategy first | One strategy for everything | Each starts from scratch | Guesswork |
| Who leads it | Latifah + our dedicated specialists | You, across six or more vendors | You |
| Your role | Final say on our recommendations | Project manager for everyone | Do all of it |
| A launch people talk about | Included | Usually not | Up to you |
| Time to launch | 90 days, date set on day one | Depends on every vendor's schedule | Open-ended |
| As you grow | Everything evolves together | Each piece updated separately | Rebuilding as you go |
Your business will evolve. With one strategy behind everything, it evolves
together, not piece by piece.
Latifah Abdur
Founder of Elite Vivant · Brand strategist and business designer
- Since 2016 building brands for consultants, advisors, and expertise-led businesses
- Trusted by a former CMO, an HR director turned fractional CHRO, and a Big Four accountant turned firm owner
- A long-term partner: clients like Atlas Park Consulting have partnered with her for years
She’s built it herself. An entrepreneur for 20 years, Latifah runs two businesses: Elite Vivant, and Bloom Connections, a networking community for women business owners. She knows what it takes to build something that holds all of your expertise, and she has the network to support it.
Is it the right fit?
Built for a specific moment
For you if
- You've spent 10+ years leading at a senior level, as a director, executive, or trusted advisor.
- You're building a business around what you're already known for.
- You want to launch in 90 days, with a team that leads it so you can focus on what's next, not the build.
Not for you if
- You're still figuring out what business you want to build.
- You only need a website, not a full launch.
- You'd rather learn to do it yourself through a template, a group program, or a course.
Questions
Before we talk
What's included?
Your point of view, offer, and pricing; a brand identity (logo, colors, and typography) built for every revenue stream; your website, with your founder story and speaking page built in; your LinkedIn; launch videos; a launch story, network announcement, and media outreach; an email list; a pipeline that turns interest into calls; and a Growth Plan for what comes next. We'll walk through how it fits your business on the discovery call.
Why not hire a brand designer, web designer, and PR firm separately?
You could, but each one starts from scratch, and you end up managing all of them. With Expertise Forward, one strategy leads everything and one team carries it, so your launch looks like one business, not six vendors, and none of it waits on you.
How much of my time does it take?
Your time goes to what only you can give: your story and goals in a strategy intensive, a few reviews, and final approvals. We bring the recommendations and carry everything else, so you never become the bottleneck.
Is 90 days realistic?
Yes. Every phase is scheduled from your start date, and our team carries the work between your sessions. Quick approvals, within two business days, keep it on track.
Do I need my offer figured out before we begin?
No. You need to know the expertise you're building on. Shaping it into a clear offer, with pricing you can say with confidence, is what the first three weeks are for.
What does it cost?
Expertise Forward is a premium, done-for-you engagement. We'll walk through the investment and payment options on your discovery call, once we know where you're starting.
What if I'm not ready for a full done-for-you launch?
Tell us on the discovery call. If Expertise Forward isn't the right fit yet, we'll walk you through other ways to work together.
How do I build a personal brand after leaving an executive role?
Start with what you want to be known for next, not a list of past titles. Your expertise and reputation are the foundation. Positioning decides how they show up in your business, your website, and LinkedIn. Expertise Forward builds all of it in 90 days, starting with that positioning.
Expertise Forward
For years, a company chose
your title. Now you choose your titles.
Your discovery call
In 30 minutes with Latifah, see exactly how Expertise Forward works for your launch.
You'll leave knowing whether it's the right fit, what's involved, and the investment.
01
Your launch goal
What you're building, and when you want to launch.
02
How Expertise Forward works for you
The 90 days, your role, and what you'll have at the end.
03
The investment
A clear review of the fee and potential start dates.
04
A clear yes or no
If it isn't the right fit, we'll tell you.
Tell us where you’re starting and what you’re building, and we’ll follow up with times for your discovery call.