Brand Strategy vs Marketing: When a Business Actually Needs Each
I hope you enjoy reading this perspective. If you want clarity on what your brand actually needs next, this is where we begin. Author: Latifah Abdur | Founder of Elite Vivant Most growing businesses don’t ask whether they need marketing. Instead, they ask why their marketing no longer produces clarity. At that point, the real […]
Brand Positioning Is a Leadership Decision, Not a Messaging Exercise
I hope you enjoy reading this perspective. If you want clarity on what your brand actually needs next, this is where we begin. Author: Latifah Abdur | Founder of Elite Vivant Searches for brand positioning statement examples often signal a deeper frustration. Leaders sense the firm lacks clarity, but they look for language when the […]
What People Mean When They Say They Want Clarity in Business
I hope you enjoy reading this perspective. If you want clarity on what your brand actually needs next, this is where we begin. Author: Latifah Abdur | Founder of Elite Vivant Clarity Is Not a Deliverable Most of the people I work with are not confused. They are capable.Experienced.Already in motion. They come into conversations […]
Brand Strategy Session: How Strategic Clarity Unlocks Growth
I hope you enjoy reading this perspective. If you want clarity on what your brand actually needs next, this is where we begin. Author: Latifah Abdur | Founder of Elite Vivant Published: May 2020Last Updated: February 2026 A brand strategy session is not a brainstorming conversation. It is a diagnostic process. At every stage of […]
Brand Identity Strategy: How to Create a Brand That Converts
I hope you enjoy reading this perspective. If you want clarity on what your brand actually needs next, this is where we begin. Author: Latifah Abdur | Founder of Elite Vivant Published: May 2020Last Updated: February 2026 In a saturated marketplace, visibility is not enough. Differentiation is everything. A strong brand identity strategy does more
Business Plan for Small Business: How to Build One That Drives Strategic Growth
I hope you enjoy reading this perspective. If you want clarity on what your brand actually needs next, this is where we begin. Author: Latifah Abdur | Founder of Elite Vivant Published: Janaury 2020Last Updated: February 2026 A strong business plan does more than outline ideas. It clarifies direction, sharpens positioning, and strengthens decision-
How a Business Vision Board Strengthens Strategic Growth
I hope you enjoy reading this perspective. If you want clarity on what your brand actually needs next, this is where we begin. Author: Latifah Abdur | Founder of Elite Vivant Published: January 2020Last Updated: February 2026 Vision without structure is wishful thinking. Structure without vision is mechanical growth. A business vision board is not