Brand Positioning Is a Leadership Decision, Not a Messaging Exercise
I hope you enjoy reading this perspective. If you want clarity on what your brand actually needs next, this is where we begin. Author: Latifah Abdur | Founder of Elite Vivant Searches for brand positioning statement examples often signal a deeper frustration. Leaders sense the firm lacks clarity, but they look for language when the […]
What People Mean When They Say They Want Clarity in Business
I hope you enjoy reading this perspective. If you want clarity on what your brand actually needs next, this is where we begin. Author: Latifah Abdur | Founder of Elite Vivant Clarity Is Not a Deliverable Most of the people I work with are not confused. They are capable.Experienced.Already in motion. They come into conversations […]