Brand Identity Strategy: How to Create a Brand That Converts
I hope you enjoy reading this perspective. If you want clarity on what your brand actually needs next, this is where we begin. Author: Latifah Abdur | Founder of Elite Vivant Published: May 2020Last Updated: February 2026 In a saturated marketplace, visibility is not enough. Differentiation is everything. A strong brand identity strategy does more
How to Create Opportunities in Business: 7 Strategies That Replace Luck With Intention
I hope you enjoy reading this perspective. If you want clarity on what your brand actually needs next, this is where we begin. Author: Latifah Abdur | Founder of Elite Vivant Published: May 2020Last Updated: February 2026 What many call luck in business is often preparation meeting visibility. Opportunities rarely arrive by accident. They are [&hel
Client Retention Strategy: 10 Ways to Build Long-Term Client Loyalty
Published: February 12, 2020Last Updated: February 2026 Client retention is not built on charm. It is built on structure, clarity, and consistency. While the idea of “romancing” your clients makes for a creative metaphor, long-term committed client relationships are not emotional accidents. They are operational decisions. Many freelancers and b
How Customer Insight Strengthens Long-Term Client Loyalty
I hope you enjoy reading this perspective. If you want clarity on what your brand actually needs next, this is where we begin. Author: Latifah Abdur | Founder of Elite Vivant Published: January 2020 Last Updated: February 2026 Strong businesses are not built on transactions. They are built on understanding. “Get to Know Your Customers […]
How a Business Vision Board Strengthens Strategic Growth
Published: January 2020Last Updated: February 2026 Vision without structure is wishful thinking. Structure without vision is mechanical growth. A business vision board is not about manifestation. It is about clarity. It is a visual alignment tool that helps define where your company is going and why it matters. When built intentionally, a business