How To Prepare for Your Consultation With Elite Vivant
From an outside perspective, creating a marketing strategy can appear to be a fun and creative way to engage with customers and capture the attention of potential clients through ad campaigns, website design, and more; however, as plans begin, many realize that these strategic plans contain many minute details to collect clear data-driven results.
These precise details and the overarching large scale plans are oftentimes why entrepreneurs hire boutique marketing agencies, like Elite Vivant, to help them achieve their business goals. In order to best prepare for the most successful campaign with The Elite Vivant Team, it is necessary to gather relevant information, both precise details and overarching large scale information, for your consultation to successfully launch your project!
Here are some helpful tips of how to best prepare for your consultation with The Elite Vivant Team:
Your Business Vision
Yes, we want as many details as possible about your business, including KPIs, your businessâ history, your most and least successful marketing campaigns, your ideas and goals for the future, as well as your vision for the business. However, most importantly, we want to understand what inspired you to create your company and what drives you each day – your vision for your company. This spark that kindles your joy and motivates you every day will inspire our team to create the most unique project for your unique business.
Brand Identity
In addition to understanding your vision for your business, we want to understand your companyâs unique story and history. This unique story not only helps your brand stand out amongst the competition and create a strong relationship with your customer, but also gives your customer a clear vision of your businessâ ideals and values. These values and story will center all projects that Elite Vivant creates for your business to stand out amongst the competition.
Past Marketing
In your consultation, we want to understand what marketing campaigns your business has launched in the past – both your most and least successful. It is important to identify these so that we can understand what worked for your brand and what did not appeal to your customers. The end goal is to create an innovative, compelling campaign to engage with your customers as well as capture the attention of potential new clients.
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Itâs okay if your business is new too! We love to work with start-ups and will help guide you through your first campaign to ensure a successful launch!
Competition
In your strategy, it is vital not only to identify your businessâ competition but also how you stand out from them. Understanding your competition ensures that your business is differentiated from the others in your industry and that your messaging and values uniquely stand out to your businessâ customers.
Ideal Customer
Specifically identifying the gender, age, location, and interests of your ideal customer establishes a clear vision for our team to whom your business will directly speak. Be sure to include details such as personality, lifestyle, and values of your ideal customer as well. These key details will center and guide all project messaging to ensure that your projects directly connect with your ideal customer.
If you are not sure who your ideal customer is, then begin to visualize your business and who the target audience is. Create a list of interests, lifestyle, and values that your business caters to.
Budget
Identify the budget for your project to ensure the longevity of your business. At Elite Vivant, we work with many budgets. Oftentimes, it is necessary to scale your business and add additional services as your business grows.
If you are unsure what the best strategy is to grow your business, we will help to strategize which services are the best initial investment and how to grow from there.
Goals & Success Measurements
At Elite Vivant, we love measurable, quantifiable details, so KPIâs {Key Performance Indicators} determine all projects because your ROI {return of investment} is essential to operating a healthy, thriving business. These KPIâs will be communicated to you weekly as well as progress on any projects not yet in the launch phase.
Projects at Elite Vivant operate on a 3, 6, and 12 month timeline to ensure success with a clear start date and set deadline dates for our team to meet. Even though we are a boutique agency, we operate on a large scale since website, marketing, and brand identity are interconnected and influence the success of one another. Oftentimes, businesses choose to scale their business with us and add projects as they grow, so itâs important to identify short and long term goals for your business.Â
If you havenât already completed our New Client Questionnaire, get started here to learn how your goals and our solutions align.Â
